Native Advertising is growing rapidly around the world.
Native ad which matches the form and function of the the site provides user-friendly advertising experience. Therefore advertisers and media companies are diving into native ad.
The Native Ad Institute conducted a survey of 148 media in 53 countries and published <NATIVE ADVERTISING TRENDS 2018>. You can see the high interest and positive evaluation of media representatives on native ad.
Feelings toward native advertising
Native Ad contributes to improving media advertising revenue, as well as providing users with a positive experience of using content. 87% of respondents responded positively to native ad, and 95% of respondents said native ad plays an important role in media companies.
Native ad’s financial importance
What is the proportion of native ad in the media’s overall advertising revenue?
In 2017, native ad accounted for 20% of the total advertising revenue of media companies and 82% of respondents said that native ad will have a larger portion of their profits in 2018.
And in 2021, native ad is expected to account for 36% of the total advertising revenue of the media.
Native ad adds value for media readers
Media companies said they use audience engagement, traffic, time spent, and sharing etc. as native ad’ performance measurement criteria. In particular, 90% of respondents said native ad contributes to providing value to site users.