Revolutionizing E-commerce

Emerging Trends and the Power of Native Ads

E-commerce is constantly evolving. A short while back, mobile technology caused significant disruption in the industry. Nowadays, AI and various technologies play pivotal roles in determining how sellers showcase their products and establish connections with their clients.

So, what can we expect from the future trend of e-commerce? In this article, you’ll gain insights into the latest trends of online buying and selling of products and how native ads can help marketing in the e-commerce industry.

Here are 4 prominent trends of e-commerce :

• Social Commerce: Social commerce continues to thrive. This popular business model, originating from the Greater China region, has now rapidly extended to the United States and worldwide. Social commerce is the integration of social media and e-commerce that allows consumers to shop directly from social media platforms like Instagram, TikTok, and Facebook. McKinsey & Company predicts that the global social commerce market will exceed $2 trillion by 2025.
• Direct-to-Consumer (D2C) Business Model: The D2C model has reshaped the e-commerce industry over the past few years. Emerging trends see e-commerce brands designing, manufacturing and shipping products directly to end customers without intermediaries. According to Statista, D2C e-commerce sales in the United States reached $128 billion in 2021, and are projected to grow to $213 billion by 2024. Asia’s D2C market is also thriving, with Hong Kong’s D2C platform sales reaching nearly $16 billion HKD in 2021, expected to double by 2026. India’s online and offline sales, was $44.6 billion USD in 2021 and is anticipated to continue expanding.
• Subscription Services: The rising popularity of subscription services offer consumers a convenient and affordable way to purchase products and services regularly. ReportLinker’s research projects the market is anticipated to grow at a CAGR of approximately 71% during the forecasted period of 2023–2028. Factors driving this growth include increasing use of subscriptions among millennials, increasing popularity of online streaming services, internet penetration and growing use of mobile devices.
• Personalized Recommendation: There is an increased focus on personalized recommendation where data is used to tailor the shopping experience for individual shoppers. Zendesk’s latest study revealed that 70% of customers spend more with companies offering personalized purchasing experience. AI plays a pivotal role in improving the customer journey, meeting the expectations of the new era by providing seamless communication, and providing instant personalized product recommendation.

Dable Data Insights

Audience Demographics

Dable’s internal data shows that the gender proportion of new visitors to advertisers’ websites was almost equal, indicating a highly-balanced group of audiences readily available for advertisers to promote a wide variety of product categories across male/female sectors.

In terms of age, most new users fall between 18 and 44, primarily driven by millennials and Gen Zs who are still the largest online shoppers.

Campaign Performance By Media Type

Dable’s ad network performs exceptionally well on news and magazine channels. This shows that audiences who read news and magazine content have high interest in e-commerce ads where Dable’s AI technology is able to match the preferences of potential audience groups and drive traffic effectively.

Campaign Performance By Day

Data reveals that while click-through rates (CTR) remain consistent throughout the week, conversions peak between Thursday and Friday. This pattern can be attributed to users shopping during the weekdays and finalizing their choices and purchases in time for the weekend.

How Native Ads Can Help Promote E-Commerce

Native ads, designed to blend seamlessly with surrounding content, are less intrusive than traditional banner ads and can effectively capture consumers’ attention. Dable’s Native Ad platform utilizes AI and machine learning to deliver engaging content based on users’ browsing preferences and behaviors, expanding the audience pool and increasing ad performance.

Through Dable Native Ads, social commerce advertisers can promote relevant articles such as products or service experience in cooperation with influencers to attract more consumers to buy; while D2C advertisements can expand their reach to potential customers to enhance the brand and website visibility. In addition, the ad content of subscription e-commerce can reach real potential audiences to trigger their undiscovered needs and enhance conversion rate.

Key Takeaways for E-Commerce Campaigns

• Multi-Channel Engagement: Stay connected with your customers via multiple channels, as potential customers can be found in unexpected places. Expose your brand across different websites and placements. Dable partners with over 3,000 publishers worldwide, allowing advertisers to promote their brands, products, and services on multiple channels simultaneously.
• Highlight Product Strengths: Provide inspiration for customers by highlighting the strengths of your product. Dable Native Ads offer engaging content that can inspire customers to discover unmet needs and trigger their desire to make a purchase. Dable AI Ad Title Generator is an efficient tool that can help marketers generate attractive ad copy to boost campaign performance.
• Leverage AI Content Recommendation Technology: Through personalized content recommendations, analyzing user browsing preferences, and utilizing contextual analysis technology, Dable Native Ads automatically optimize ad performance by matching user interests and delivering engaging content to potential audiences. This mechanism is more efficient on discovering the right audiences than manually setting target groups and can significantly boost performance.