[Advertiser Case Study] How to Attract Quality Customers in Real Estate through Content

“We’re meeting our goals with strong overall cost savings. My customers are very satisfied with the quality of customers from Dable…We’re meeting our goals with strong overall cost savings and have expanded Dable Native AD to the rest of our Real Estate projects.”

Van Vo — General Manager, VFB LTF., Co

Vietnam Focus Brands(VFB) is a multi-disciplinary media company providing communication services for many industries, especially real estate. One of the brands that VFB had to advertise was the Manor Central Park. The park located in Nguyen Xien, Hanoi received a total investment of up to USD 1.9 billion and is a joint residential project led by Bitexco and Mitsubishi investors. The township offers a variety of living solutions ranging from studio apartments to luxurious villas and is oriented towards building an urban community that can easily access Hanoi’s central districts including prosperous shopping streets, vibrant nightlife and extensive internal parks with a scale of 90ha(222.395 ac)

VFB’s main objective was to find customers from the real estate industry, but finding new prospects appeared to be difficult and costly. With the help of Dable, the customer discovery platform, VFB was able to achieve this by generating quality leads and conversions. Let’s find out how it happened!

CHALLENGE: Finding new leads

Attracting new customers remained a big concern for the client as the cost of acquiring potential real estate customers was not stable and rather increasing. This was also found to be the same case on other advertising platforms. In hopes to find quality leads and traffic sources to boost conversion rates, VFB turned to native advertising on Dable’s online publishers network.

SOLUTION: Optimize performance through A/B test + Set higher CPC + Simplify content on the landing page

1. Optimizing creative performance based on A/B Tests: Underperforming content on the Dable widget was replaced or updated every 2 weeks to maintain the expected CTR(click-through rate) for better budget control and efficiency.
2. Expand customer reach through higher CPC setting: By setting higher CPCs on relevant and premium publishers the brand not only reached more customers, but also ensured both ad delivery and cost control.
3. Change content structure: Customers were guided to restructure the content on their landing page such as editing fonts, adding privacy policy as well as details that drive users to fill out information to optimize the page’s dwell time and bounce rate.

RESULT: Increased website visitors and customers

• Generated more website visitors with a 30% lower CPC
• Acquired customers with a 30% lower cost per conversion

Dable provides ‘Dable Native Ads’ which appear in a design that matches the form and function of the platform it appears. It brings high performance by showing ads that match the users’ interest based on its proprietary AI and personalization technology(ex: showing airline ticket ads to users who read travel articles). ​​It also ensures marketers to reach their goals effectively discovering new customers and leads to higher purchase by inviting more unique users. Dable even provides a dashboard for advertisers to track their performance and execute ads more seamlessly including managing content, adjusting audience targeting etc.

Partnered with over 3,000 premium publishers worldwide, Dable’s media network allows advertisers to display ads in several markets including Vietnam, South Korea, Japan, Taiwan, Indonesia, Hong Kong, China, Malaysia, Thailand and Australia. Dable also owns the largest Native Ad Exchange in Asia that is linked to other ad exchanges such as Google Ad Exchange, and MSN Ad Exchange, allowing advertisers to show ads on more high-quality inventories.

Are you interested in upscaling your performance? Contact us at ad@dable.io to start today.