#73.Defining your competitive advantage

Whether you know it or not, you have a competitive advantage. You have something that separates you from your competition(no matter who your competition might be. In order to nurture that advantage you’re going to need to define it first.

Defining by your difference, not your competitors

When people start to define their competitive advantages, they often focus on their competitors. In order to properly nurture your competitive advantage, you’re going to have to focus on what makes you different. What makes you special. If you want, you can basically take your competitors out of the question. They mean NOTHING to you. Instead of focusing on what your competitors might be doing wrong, you can focus on what you need to be doing to stand out.

Fixing problems

Work tends to be about fixing problems. People’s jobs often tackle a problem that needs to be solved. Kids are ignorant, so we hire teachers to teach them. People get sick, so we hire doctors to help them get better. Businesses don’t make enough money, so they hire people to tackle the problems that cause their lack of finances. If their marketing presence isn’t strong, they’ll hire marketers.

What problem are you meant to fix. If your competitive advantage is your unique abilities as a teacher, that’s the ability you need to nurture. You have to figure out what subject you want to teach, You need to figure out what grade you want to teach. Furthermore, you need to figure out what will make you an even better person. All of this is so that you can fix whatever problem you were meant to fix. In this case, what you do to nurture your ability can help instill knowledge into otherwise ignorant little people

Your competitors don’t mean anything.

Your competitors don’t mean anything when you are trying to put forth a service(or product). As long as you are doing what needs to be done to improve in your ability, the results will follow.

A great example of this is Apple Inc. Apple is one of the most valuable companies in the world, and for good reason. Particularly with iPhones, they have been coming across increasing competition within the last few years. To Apple, their competitors don’t mean anything. Apple does its job. Its competitors, react to what Apple does. Since the iPhone 7 doesn’t have a headphone jack, their competitors will react. They don’t have to worry about their competitors, because they are striving for more. If anything, your competitors should be reacting to you, not the other way around.


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