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GoodFi Non-Profit Decentralized Finance Alliance Adds 22 Industry Leaders to Attract 100 Million to DeFi

GoodFi, a non-profit decentralized finance alliance, has announced that it is adding 22 DeFi industry leaders to the newly formed Board of Advisors. This group of advisors will not only include leaders of the crypto industry but also many of the sector’s top projects. To attract new users GoodFi has launched a website having appropriate DeFi protocols.

Some of the industry leaders in the advisory board announced on May 13 include:

  • Michael Zacharski (Chainlink’s account executive)
  • Omakase (SushiSwap’s core developer)
  • Isa Kivlighan (Aave’s digital marketing manager)

The advisory board includes 19 leading teams that are building in DeFi from across the globe including Maple Finance, Acala Network, and Ava Labs. These advisors are expected to pool knowledge and experience so that the barriers to enter the crypto and DeFi sectors can be reduced.

A website has also been launched by GoodFi. It offers in-depth resources to first-time users on basics underpinning decentralized finance as well as the value proposition.

From next month, a “matchmaker” feature will be added to the GoodFi website. It’ll recommend beginner-friendly DeFi protocols for new users so that they can be customized to their individual needs. The concerned tool will also provide real-time data for yield products on “a range of proven platforms.”

Radix’s head of strategy, Adam Simmons, has said that the mission of GoodFi is to onboard 100 million DeFi users by 2025. He said:

While opening a new cryptocurrency wallet and interacting with various DeFi DApps is second-nature to crypto natives, these processes will initially be intimidating to the uninitiated majority across the globe. To get 100 [million] DeFi users by 2025, GoodFi needs to guide users at each step so they feel confident bringing assets into the ecosystem.”

Sidney Powell, CEO and co-founder oc Maple Finance, said that his company will “help establish partnerships with a goal of building awareness about the power and sovereignty which DeFi puts in the hands of the everyday person.”

He went on to predict that development of increasingly user-friendly interfaces will help in increasing greater adoption of DeFi. He also added that “the longer DeFi has been around, the more comfortable people will be with it.”

Powell said:

“[DeFi] is already starting to appeal to people I know from Wall St and more traditional finance backgrounds so this is just a matter of time. We see DeFi’s adoption as increasing society’s progress by giving new tech and finance businesses access to capital for growth and innovation.”

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