Chipotle TikTok Campaigns: How A Brand Uses TikTok Well
Very few brands have embraced TikTok well. But Chipotle is one of them. Since 2019, Chipotle has been investing heavily into TikTok. Here are three examples of Chipotle’s TikTok campaigns.
Campaign Example 1: Chipotle Lid Flip Challenge
The Lid Flip Challenge encouraged people to make their own spin on recording a video of themselves flipping a burrito bowl. Chipotle partnered with huge creators such as David Dobrik for the campaign and ended up driving a record amount of Chipotle app downloads and delivery orders, particularly among a Gen Z audience.
Campaign Example 2: #GuacDance Challenge
The GuacDance Challenge encouraged people to dance along to a “Guacamole Song” in honour of National Avocado Day on July 31, 2019. Chipotle saw a 65% increase in guacamole orders on that day. The #guacdance hashtag currently has 1.1 Billion views.
