Chipotle TikTok Campaigns: How A Brand Uses TikTok Well

Anthony McGuire
Feb 26 · 2 min read

Very few brands have embraced TikTok well. But Chipotle is one of them. Since 2019, Chipotle has been investing heavily into TikTok. Here are three examples of Chipotle’s TikTok campaigns.

Campaign Example 1: Chipotle Lid Flip Challenge

The Lid Flip Challenge encouraged people to make their own spin on recording a video of themselves flipping a…