Good TikTok Creative Case Study — Asos on TikTok

Anthony McGuire
DailyTikTok
Published in
2 min readMar 6, 2021

--

This is an excerpt from our weekly newsletter Good TikTok Creativesubscribe here to get this weekly e-mail sent to your inbox!

TikTok Case Study #5 = Asos

The online fashion and cosmetic retailer Asos has just launched a new campaign on TikTok called the #AySauce campaign. In partnership with Byte London, Karm and a group of creators, the campaign started running in both the UK and US. The #AySauce challenge encourages TikTok users to participate by showcasing their top three favourite outfits within 15 seconds.

Simon’s Take:

In TV, a big production was all about budget and special effects. With TikTok, it’s often all about the talent. The new #AySauce campaign goes big with a wealth of creators — 25, with a total following of over 200 million. Plus a brand new track from Karm.

And the media buy looks big too — lots of TopView and In-feed ads in both the UK and the US.

But can this campaign get fans to show off their outfits? Does that feel more like an Instagram thing…

--

--

Anthony McGuire
DailyTikTok

Tech, Entertainment, Media, Emerging Markets. Ex-Facebook and Singularity University.