Good TikTok Creative Case Study — Beats By Dre on TikTok

Anthony McGuire
DailyTikTok
Published in
2 min readMar 7, 2021

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Photo by NeONBRAND on Unsplash

TikTok Case Study #6 = Beats by Dre

Beats by Dre launched a campaign on TikTok called the #BeatsDaisyChallenge, which is tied to four new colors for Beats headphones. In partnership with AnalogFolk, the campaign went live in July and centers around a new music video for the singer Ashnikko. The #BeatsDaisyChallenge encourages TikTok users to submit videos completing different challenges with different color themes. The most creative submissions will be picked to feature in the final music video for ‘Daisy’ by Ashnikko.

Simon’s Take:

The thing about Tiktok is that the community is creating culture just as much as they reflect it. Hashtag challenges shape users’ experience of the platform and we are now seeing brands co-opt creators and influencers.

There is probably no better example than the latest Beats by Dre campaign where the brand engineers a…

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Anthony McGuire
DailyTikTok

Tech, Entertainment, Media, Emerging Markets. Ex-Facebook and Singularity University.