Good TikTok Creative Case Study — Three on TikTok
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Simon’s Take:
Simplicity (nearly) always trumps complexity. This TikTok from UK Telecoms firm Three demonstrates this perfectly.
A few hours (?) re-organizing your apps gives you this strangely satisfying layout. And the soundtrack adds its own element too. ASMR indeed.
Sometimes you don’t need the arsenal of creative techniques the TikTok app enables. Just a good idea.
Our one question would be why this hasn’t been boosted with some paid spend behind it.
Anthony’s Take:
If you scroll to the previous video on Three’s profile, you’ll realise that this video is part of a broader series of TikToks based around the idea of phone tips.
One video shares a hack for people to fix their damaged iPhone. Another video is an iPhone torch hack for late…
