What is a Hashtag Challenge on TikTok?

Anthony McGuire
DailyTikTok
Published in
4 min readFeb 19, 2021

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What happens when you combine hashtags with choreographed dancing? You get a TikTok hashtag challenge.

A hashtag challenge is a trending activity that people do on TikTok. These are usually dances or small actions associated with a specific sound, like a popular song. People from all around the world use hashtag challenges as inspiration to create their own TikTok videos.

  1. The Weeknd’s Blinding Lights Challenge

When the Weeknd came out with his song “‘Blinding Lights,” people on TikTok started doing a short dance challenge called the Blinding Lights Challenge. It was a simple few dance moves that people could imitate while the song was playing in the background.

If you search the hashtag #blindinglightschallenge on TikTok, you’ll see that videos created around the hashtag have accumulated 486 Million views. Here are some examples.

2. Drake’s Toosie Slide Challenge

When Drake released the song “‘Toosie’ Slide,” in April, 2020, he created a simple accompanying dance called the Toosie Slide…

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Anthony McGuire
DailyTikTok

Tech, Entertainment, Media, Emerging Markets. Ex-Facebook and Singularity University.