[Continuing our series “ABCs for Managers…”]
Often he is badly dressed for office, sometimes wearing underwear on the outside, sometimes not even that much. Superman. Hulk.
Sometimes initials are shared. James Bond. Jason Bourne
Sometimes strengths are received from things we don’t like. Bats. Spiders.
He comes in all shapes and sizes. Antman. Giantman
Management has many names : Value Proposition. Core Competence. Competitive Advantage. Differentiation…..
A Hero is different. A Hero arouses passion in us; we do not simply like or dislike heroes- we LOVE them or deal with them in extremes. But we cannot ignore heroes:
- They all have superpowers: some magical, some pure human grit. Know your Hero and its powers
- They are not perfect but they have an emotional story behind them. Create your story and narrate it well
- There are many villains but they are distributed amongst Heroes based on skills. Identify the market where you can play
- They have permanent weaknesses but they are aware of them. Identify your competition. Play to your strengths but know your kryptonite
- When the going gets tough, tough do not get going: heroes unite as Avengers. Or Justice League. Take help. It is a long story and everyone needs help
So take whatever needs help: Your Product. Your Service. Your Process.
- Create your Hero with a story behind him
- And narrate the story; the story of those noble warriors who give more than they get. Who deserve more than they get
- Let people know your hero. Give them a chance to fall in love with him.
Down with those strong villains birthed from management jargon and expert story-tellers.
Here is to the birth of YOUR Hero…
