Dalia’s Core Values

We’re incredibly proud of how far we’ve come as a company and as individuals in the almost 5 years since Dalia was founded. As we move into our next phase of growth with dozens of new people joining the team, we wrote down our core values to create transparency and clarity on what Dalia is about. Here they are:

Create a positive impact

Through our platform, we access the world’s most valuable resource — the thoughts and opinions of millions of people. We use this capability to do good. We provide objective and neutral information on peoples’ collective preferences and choices to organisations of all kinds, so that they can make smarter decisions that improve the way we live together.

Challenge ourselves

Success doesn’t come easy. To be successful, we step outside of our comfort zone; go the extra mile; ask tough questions; get our hands dirty; and turn challenges into opportunities. We always challenge ourselves to become better at what we do and are never afraid to jump into cold water … as a company, as teams and as individuals.

Help each other grow

We help each other grow, both personally and professionally. We celebrate someone else’s success as if it were our own and we treat someone else’s mistakes as if they were our own. We prefer starting sentences with “we” instead of “I” and “you” and we communicate challenges openly so that others can learn from us or help us. We do this because it enables us to progress as a team and to become better at what we do.

Take responsibility

No excuses; if we see an opportunity for new initiatives, we step up and take ownership. We don’t expect others to read our minds or tell us what to do. We take responsibility and ownership not because someone else forces us to, but because it means that we are the masters of our own destiny.

Get stuff done

We are doers! We aspire to change the world, but we do so one step at a time, by solving concrete problems and by building scalable structures. We are bold but not naïve; ambitious but pragmatic. We aim for perfection without over-engineering. We get stuff done.


If you’re interested in joining our team, you can check out our new career opportunities at dalia.click/jobs!