Demystifying Media Podcast: KPCC’s Ashley Alvarado on community engagement and engaged journalism

“Who’s most affected by this issue? And what do they need to be their own best advocate?”

Ashley Alvarado is the award-winning director of community engagement at Southern California Public Radio (KPCC + LAist).

Her work focuses on developing strategies and opportunities to engage new and existing audiences across multiple platforms.

Among these efforts is the engagement-driven, community-centered live storytelling series Unheard LA, leading human-centered design projects, and Feeding the Conversation, an ongoing series of engagement-sourcing gatherings that bring together members of the community with KPCC journalists around specific themes or coverage areas.

Ashley also serves as board president of Journalism That Matters, she sits on the steering committee of Gather, as a mentor for Membership Puzzle Project’s Join the Beat cohort, and as a curator for American Press Institute’s…