Damian Radcliffe
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Damian Radcliffe

Eight of the most surprising slides from Mary Meeker’s 2017 internet trends report

Image and article first published by TheMediaBriefing

1. Ad Blocking isn’t just a western phenomenon

TheMediaBriefing has written before about the ad blocking juggernaut; an important topic for many industry leaders.

2. Incentives can help create a better advertising experience

In order to address ad blocking, it’s imperative that publishers improve the mobile experience, by “building better ads” and explaining why ads may be necessary (depending on their business model).

3. Smaller screens now account for more than 50 percent of our media time

Meeker’s annual analysis of “time spend on media vs. proportion of ad spend” continues to attract a lot of attention. Josh Benton at Nieman Lab has a nice piece charting these changes over the past five years, noting that:

4. Global internet ad spend will overtake TV this year

Given this continued shift in media consumption to mobile and online platforms, it’s not surprising that a greater proportion of ad dollars are being directed towards these channels.

5. ‘You Got It (The Right Stuff)’ — the (relatively) New Kids on the Media Block are reaping the digital rewards

In two decades, internet advertising has become the leading platform for ad spend. Within this, two of the biggest players in the US, Google and Facebook, continue to see sizable growth in their digital revenues.

6. Pinterest’s eCommerce potential is growing

I wrote, in response to last year’s deck, that “Pinterest may be a sleeping giant” when it comes to our growing preference for a more visually-led online experience.

7. Time spent watching Netflix up 669 percent since 2010–11

Another platform which continues to transform itself is Netflix. It’s now four years since “the streaming and mail-in rental service” (as Hollywood Reporter referred to it in late 2012,) unleashed House of Cards on the world, following it with a slew of other original, high-quality, productions.

8. Spotify’s growth doesn’t necessarily translate into profit

Finally, tucked away on Slide 158 is the startling story of the growth of another streaming service: Spotify. In just nine years, it has gone from being responsible for zero to 20 percent of the global music industry’s revenues.



Research, analysis, teaching materials and journalistic output by the Carolyn S. Chambers Professor of Journalism at the University of Oregon

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Damian Radcliffe

Chambers Professor in Journalism @uoregon | Fellow @TowCenter @CardiffJomec @theRSAorg | Write @wnip @ZDNet | Host Demystifying Media podcast https://itunes.app