Damian Radcliffe
Published in

Damian Radcliffe

How publishers are taking shoppable content into the future

Publishers are taking eCommerce to the next level with direct purchasing opportunities

“In simple terms,” explains Styla, a Content Experience Engine, “shoppable content is any type of content (i.e. videos, articles, images, etc.) that provides a direct purchasing opportunity and allows consumers to either…

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Damian Radcliffe

Damian Radcliffe

Chambers Professor in Journalism @uoregon | Fellow @TowCenter @CardiffJomec @theRSAorg | Write @wnip @ZDNet | Host Demystifying Media podcast https://itunes.app