Damian Radcliffe
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Damian Radcliffe

Inside the Middle East’s growing love for eSports

In 2018, 395 million people watched eSports. By 2023, viewership is anticipated to have grown to 646 million viewers around the world, with MENA a key market for this potential growth.

Promotional image for Zain esports, via Facebook.

eSports is one of the world’s fastest growing tech and entertainment industries, with audiences and revenues alike on the rise. Although COVID-19 has inevitably had an impact, the global eSports market is expected to be worth nearly $1.6 billion in 2023 up from $776 million in 2018, according to researchers.

And although much of the growth is driven by major markets like North America and China, the Middle East is also playing a role in the eSports boom.

“The Middle East is a fast-growing gaming market, evolving from casual gaming to virtual reality games and competitive sports. With a growing community of active gamers and a high internet penetration, Gaming & Esports industry in MENA is likely to witness a boom in the future,” said market researchers YouGov recently.

“Our data shows, for an important sub-section of players, watching video games online has become as much of a pastime as gaming itself.”

Read the full article at: https://www.zdnet.com/article/inside-the-middle-easts-growing-love-for-esports/

Read my previous stories on tech in the Middle East for ZDNet at: https://www.zdnet.com/meet-the-team/eu/damian-radcliffe/

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Damian Radcliffe

Damian Radcliffe

Chambers Professor in Journalism @uoregon | Fellow @TowCenter @CardiffJomec @theRSAorg | Write @wnip @ZDNet | Host Demystifying Media podcast https://itunes.app