Snapchat’s Middle East success story
The ephemeral social network continues to grow in the MENA region. Here are the latest stats and developments.
Background
Globally, Snapchat now reaches 249 million users a day (up 18% on this time last year)[1] with the MENA region — and in particular Saudi Arabia — a key market for the company.
“It goes without saying that Saudi Arabia is one of the most interesting markets that all eyes are on for the past five years; it’s one of our biggest economies,” Abdullah Alhammadi, Snap’s regional business lead for the Middle East and North Africa, told Arab News in December.[2]
Growing reach
Snapchat now reaches 67 million unique users in the region each month, up 38% year-on-year (as of October 2020). The app reaches 60% of 13–24-year-olds in UAE and 90% of 13–34-year-olds in Saudi Arabia. Arabian Business observed that over 85% of MENA daily users interact with Lenses every day.[3]
