Social Media trends in the Middle East — 20 must know statistics

The latest social media stats for consumer adoption and usage of social networking platforms in the Middle East & Africa (MENA)

This week saw the publication of a new report, “How the Middle East Used Social Media in 2020,” produced in partnership with the New Media Academy in Dubai, and offering the most up to date — and comprehensive — look at the trends that shaped social media in the MENA region last year.

My co-author Hadil Abuhmaid and I consulted more than 200 different sources — from academics, news releases, interviews, media and event coverage, as well as studies produced by agencies and brands — to provide a data-rich evidence base outlining the latest trends in social media habits and behaviors across the Middle East and North Africa (MENA).

Below, we share some of the most notable data-points.

Social Media in the Middle East: 20 standout stats

1. Social Media Users in MEA (Middle East and Africa) and Latin America spend the most time on social networks, averaging over three and a half hours a day.
2. More than half of users in MEA (57%) reported (May 2020) that they were spending even…