Damian Radcliffe
Published in

Damian Radcliffe

What is Retail Media? And why is it so hot right now?

The advertising trend media execs can’t afford to ignore

Photo by freestocks on Unsplash

Read the full story at https://digitalcontentnext.org

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Research, analysis, teaching materials and journalistic output by the Carolyn S. Chambers Professor of Journalism at the University of Oregon

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Damian Radcliffe

Chambers Professor in Journalism @uoregon | Fellow @TowCenter @CardiffJomec @theRSAorg | Write @wnip @ZDNet | Host Demystifying Media podcast https://itunes.app