“Mobile-first” is not a fad or a choice. It’s how you build consumer software in 2016.

Robert Boler
Jul 27, 2016 · 1 min read

From Benedict Evans’ recent Platform wars: the final score

Ten times the annual sales. Five times as many users.

This is why building your company’s digital experience around mobile (and adapting to desktop afterward) makes sense. Of course these ratios will change for the user base of your specific product or service. But it’s a dead-beaten fact now, even for many nerdy “power users” like myself:

People use smartphones as their primary computer.

It’s past time to start building websites and applications that reflect this — not just in appearance, but in usability testing, navigation, network usage, load times… the whole experience of working with your company through a mobile phone.

Right now, and likely for many years to come, a mobile experience is the experience people have with you. Make it a great one.

Damn Good Tech

Personal celebration and critique of design and technology, from desktop apps to doorknobs, by Robert Boler (http://robertboler.com)

Robert Boler

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UX design // transit // bicycles // sustainability Thanks to my Eagle Scout training, I can survive for days without food, water, or internet. — robertboler.com

Damn Good Tech

Personal celebration and critique of design and technology, from desktop apps to doorknobs, by Robert Boler (http://robertboler.com)