Dancing Elephants Press

Let’s jump out of the box together. Supporting connection, positivity, joy, hope, caring for each other and the environment around us. New beginnings for this Universe and Humanity. Builds on providing emotional and mental support, welcome spirituality and open minds. Dance.

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Why I Created the Clarity S.H.I.F.T. Method℠ — And Who Can Benefit

Clifford Jones
Dancing Elephants Press
5 min readMar 20, 2025

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A smiling baby boy on a wooden bicycle.
Ford Jones (grandson) shifting gears into year 2. Image by Clifford Jones

It started as a whisper early in my career—a gentle nudge. I felt something was missing —it was my soul calling, “Wake up! It’s time to shift gears and do what you want.”

It took me a long time to answer the calling to become a writer, small business owner, and devoted family man and father. I made my first significant shift at thirty, searching for more meaning, money, and freedom of time.

Some people take longer to determine why they are here than others. Some of us wake up when the call comes. When that happens, how do we break free of the matrix programming that traps us in fear, darkness, and self-doubt?

We start creating a new self-identity, a brand, a story, and a vision that calls us forward to do the work. Given our awareness and desire, we evolve consciously.

We do it one day at a time. New clarity emerges.

Yet, we fail and fall.

Decades ago, I fell into dark times after selling my first small business to an international company. Although I had worked hard to build my business, I struggled to overcome internal and external resistance.

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Dancing Elephants Press
Dancing Elephants Press

Published in Dancing Elephants Press

Let’s jump out of the box together. Supporting connection, positivity, joy, hope, caring for each other and the environment around us. New beginnings for this Universe and Humanity. Builds on providing emotional and mental support, welcome spirituality and open minds. Dance.

Clifford Jones
Clifford Jones

Written by Clifford Jones

Author, brand-builder, and strategic small business guide. Founder of BrandEquityPlaybook.com, empowering brand-conscious creators and business owners.

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