The launch of product is a fantastic opportunity to generate some media attention and let everyone know what we’re about. With the launch of Daneel upcoming, we want go get the message out there as to what Daneel is about and how it will help crypto investors. To achieve this, we have a range of activities planned for our launch, to get our brand out there and show the world what we’re all about. In addition, we have kept our latest partnerships secret: this will enable us to distill them for maximum impact during the marketing campaign!
So what are our plans for the next months? Let’s take a look:
Our Influencer Campaign
To start with, our influencer campaign will focus on YouTube and other social media sites such as Telegram, Twitter, and Facebook. We look forward to feedback around our beta testing of Daneel, and our investors look forward to this as well. We will have reviews, real-life use cases, articles, and other PR data out there to help our users become familiar with the product. With this, combined with links to initial video tutorials — our users will know what to expect.
As with any new application tied to trading cryptocurrency on a decentralized exchange, building trust, awareness and realistic expectations is key. Additionally, our CEO aims to become a thought-leader in the intersection between AI and existing Blockchain technologies and strives to harness this period as an opportunity to establish the credibility that reflects the innovations behind the Daneel platform.
Ultimately, the experience of Daneel among our users will only go as far as the awareness exists online to ensure these expectations are clarified out of the gate.
Our Bounty Campaign
Our Bounty campaign will be centralized around a giveaway; there will be free subscriptions given out, goodies, and 500,000 DAN to be distributed to our top participants. How can you nab a goodie for yourself? Actions such as downloading the app, rating the app, joining Telegram, following us on Twitter and retweeting our tweets will all be actions we consider for our giveaways. Of course, guidelines and conditions will apply, so be sure to come back for further information.
On the one hand, this builds on our previous launch stage by engaging our community; but at a deeper level, this raises awareness of how our DAN tokens constitute a crucial part of the platform. Moreover, this will produce a variety of use cases on which we can make any final modifications.
As our CEO Joseph says:
‘’our features will drive Daneel’s awareness, but final refinement is make-or-break’’:
Furthermore, the bounty will help us to have collect vital feedback during the Beta test (October 15th — November 30th): this will then move onto ratings and store downloads immediately following the public launch on December 1st.
We will also be conducting a mail campaign and we are preparing for our launch event: we will be broadcasting videos from Paris in partnership with Chain Accelerator, a mentorship-driven program that focuses on organizations seeking to deploy Blockchain technology to enhance transparency and security of existing solutions. Our guests will include partners, investors, journalists, ambassadors, VCs, and more! You won’t want to miss it. Further marketing efforts will be directed towards search engine optimization, Google Ads, and other social media adverts. We are also exhibiting at the Malta Blockchain Summit on November 1 and 2 and at CES Las Vegas next January 8–11, 2019. We will showcase daneel to the public and professionals. In addition, we will spread the word through a new product video showing daneel’s features and use cases.
Get ready, Daneel is coming
Daneel is on the right track, and has harnessed core innovations that make it here to stay: its ability to digest large volumes of qualitative data and anticipate moods, perceptions and performance of a cryptocurrency is not only presented to the user in the form of an easy-to-use dashboard — it is all packaged into a single virtual assistant only a voice command away.
However, as impatient our user base is to see our application launch to market, the same commitment to testing and curating data behind the brains of Daneel will now carry over into our launch structure: this means ironing out errors and inconsistencies in the user experience, but most of all optimizing features and interface components in direct response to feedback that we may not have yet uncovered.
Website: https://daneel.io/ Twitter: https://twitter.com/daneelproject Telegram: t.me/DaneelCommunity Facebook: https://www.facebook.com/daneelproject LinkedIn: www.linkedin.com/company/11348931/ YouTube: https://www.youtube.com/channel/UCJH6gsFUJlZr_ka3HQjZhKw Github: https://github.com/project-daneel