We work hand in hand. But do we get on? — As a marketing communications professional, I’ve spent a lot of time interfacing with sales teams. Typically, alongside other marketing team members, they’re my closest colleagues. Many marketers see their jobs as providing qualified leads for sales teams and I would agree that it’s certainly an integral part of the job…

There are career guide descriptions of what marketing communications professionals do. But here’s how I’ve experienced it, running the function for tech startups — Recently, I joined a (mostly) remote company whose aim is to bring personalized learning and development (L&D) that can be measured at scale. L&D’s simplest translation is “training” — but it’s really about using whatever methods work best to help employees to reach their full professional potential.

Inbound marketing can help any team. But the benefits for small businesses are particularly noteworthy. — Inbound marketing is the attraction-based method of getting your product or service in front of customers that has taken over the marketing world. Compared to traditional outbound-based marketing, inbound leverages the fact that your prospects — if they have pain points — are probably going to, at some point, start…

There’s one less frequently discussed benefit of inbound: it can dredge up leads in places that, for many organizations, outbound simply couldn’t reach — I’ve talked (many times over!) about the exciting potential of inbound marketing. It’s an attraction-based methodology that can revolutionize businesses who are entirely dependent upon outbound marketing in order to generate leads. And although it’s no longer the spring chicken of the marketing world, trying to win business by disrupting…

When you think about, developing inbound collateral and investing in financial vehicles have a lot in common — I’ve discussed before how I believe that inbound marketing requires its own mindset shift in order for those creating it to reach that vaunted territory known as “success” — the stage at which MQLs start trickling in the door and the sales people stop giving out about marketing taking up…

My own evolution as a content creator — and why I believe that format-agnosticism may be the way our industry moves — For the past 10 years or so of my life — plus a few more — I’ve been writing. Latterly, I’ve been ghostwriting on behalf of business executives, predominantly those in the technology space. I’ve penned conference speeches, articles, blogs, and books — among other formats. Before that — and…

Thinking about what content marketing is not can help us understand what it’s really defined by — Like many content marketers (tell me I’m not alone!), …

Why your most ardent cheerleaders may simply be too busy to create the data that shows you that they care. — A few days ago, I received an InMail on LinkedIn. It was from a secondary connection who is also in my industry. The message went something like this (to try to be a little tactful, I’m paraphrasing rather than sharing a redacted screenshot): “Hi Daniel, I loved the article you…

How did a Big Brother-like technology mushroom under our noses. And why did it take this long for a major tech player to push back against this intrusive practice? — This week marked a historic turning point in privacy advocates’ battle against email open rate tracking — a widely-employed technology used in marketing to keep track of who’s opening communications, how often they’re doing so, and even from approximately where on the planet.