Controversial or unpopular opinions may turn off some of your readers. But they may also resonate with a hyper appreciative minority — and prove more effective than adding to a chorus

Being the odd one out doesn’t have to be a disadvantage when it comes to communications. Photo by Monstera from Pexels

During the course of the past five years, I haven’t shied away from posting things that I doubt make hiring me — or perhaps knowing me — an appealing proposition.

I’ve previously ranted on LinkedIn about how I think that sharing photos of your corporate gift hampers to please the…

We work hand in hand. But do we get on?

Marketing and sales: close colleagues or corporate frenemies? Photo by PhotoMIX Company from Pexels

As a marketing communications professional, I’ve spent a lot of time interfacing with sales teams. Typically, alongside other marketing team members, they’re my closest colleagues.

Many marketers see their jobs as providing qualified leads for sales teams and I would agree that it’s certainly an integral part of the job…

There are career guide descriptions of what marketing communications professionals do. But here’s how I’ve experienced it, running the function for tech startups

MarCom: what are the wordsmiths of the marketing department actually busy doing all day? This might help make things clear. Photo by Caio from Pexels

Recently, I joined a (mostly) remote company whose aim is to bring personalized learning and development (L&D) that can be measured at scale.

L&D’s simplest translation is “training” — but it’s really about using whatever methods work best to help employees to reach their full professional potential.

This marks the…

Inbound marketing can help any team. But the benefits for small businesses are particularly noteworthy.

Inbound marketing: a boon for small businesses. Photo by Serpstat from Pexels

Inbound marketing is the attraction-based method of getting your product or service in front of customers that has taken over the marketing world.

Compared to traditional outbound-based marketing, inbound leverages the fact that your prospects — if they have pain points — are probably going to, at some point, start…

There’s one less frequently discussed benefit of inbound: it can dredge up leads in places that, for many organizations, outbound simply couldn’t reach

Your ideal clients may be ensconced in a big city far beyond the reach of your network. Your best contacts might be effectively unreachable by cold email. But inbound can bring you places outbound can’t. Photo by Expect Best from Pexels

I’ve talked (many times over!) about the exciting potential of inbound marketing. It’s an attraction-based methodology that can revolutionize businesses who are entirely dependent upon outbound marketing in order to generate leads.

And although it’s no longer the spring chicken of the marketing world, trying to win business by disrupting…

When you think about, developing inbound collateral and investing in financial vehicles have a lot in common

Investing and content marketing: they have a lot in common. Photo by Pixabay from Pexels

I’ve discussed before how I believe that inbound marketing requires its own mindset shift in order for those creating it to reach that vaunted territory known as “success” — the stage at which MQLs start trickling in the door and the sales people stop giving out about marketing taking up…

My own evolution as a content creator — and why I believe that format-agnosticism may be the way our industry moves

Video-based, audio, or text. What if the future of content were in fact format-agnostic? Photo by Gabriela Palai from Pexels

For the past 10 years or so of my life — plus a few more — I’ve been writing.

Latterly, I’ve been ghostwriting on behalf of business executives, predominantly those in the technology space. I’ve penned conference speeches, articles, blogs, and books — among other formats.

Before that — and…

Thinking about what content marketing is not can help us understand what it’s really defined by

Content marketing: are we just good old advertisers in denial? Photo by cottonbro from Pexels

Like many content marketers (tell me I’m not alone!), …

Why your most ardent cheerleaders may simply be too busy to create the data that shows you that they care.

You may feel like you’re writing to an empty house. But your biggest fans may be sitting right there in the audience. You just can’t see them. Photo by Tuur Tisseghem from Pexels

A few days ago, I received an InMail on LinkedIn.

It was from a secondary connection who is also in my industry.

The message went something like this (to try to be a little tactful, I’m paraphrasing rather than sharing a redacted screenshot):

“Hi Daniel,

I loved the article you…

How did a Big Brother-like technology mushroom under our noses. And why did it take this long for a major tech player to push back against this intrusive practice?

Email open rate tracking: Apple has launched a feature designed to help consumers protect themselves against this widespread practice. Is the tide turning? Photo by Oleg Magni from Pexels

This week marked a historic turning point in privacy advocates’ battle against email open rate tracking — a widely-employed technology used in marketing to keep track of who’s opening communications, how often they’re doing so, and even from approximately where on the planet.

Apple has become the first major (household…

Marketing Communications Digest

Marketing communications consultant Daniel Rosehill offers thoughts on marketing communications.

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