How do you show up as a Thought Leader?

Danique Motzheim
Danique Motzheim
Published in
4 min readFeb 7, 2024

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In every field, there are people who are highly respected for their knowledge and insights. These individuals, known as thought leaders, are the ones others look to for the latest trends and advancements. While many professionals aspire to be thought leaders, it’s not an easy feat. So, how do you become one?

Simply talking about your expertise isn’t enough; you need to demonstrate it through your actions. Thought leaders don’t just talk; they actively engage with their industry by speaking at events, sharing their knowledge, and guiding its direction. Becoming a trusted expert like this takes time; there are no quick fixes or shortcuts.

Being a thought leader offers more than just personal recognition. It’s also an opportunity to promote your brand, speaking engagements, or consultancy services. That’s why many successful founders, CEOs, and innovators are considered thought leaders. Their influence comes from the trust they’ve built in their respective fields.

So, how can you show thought leadership in practice? Simply claiming the title on your resume or social media isn’t enough; you need to back it up with actions. Here are some practical steps you can take:

Build a strong presence on social media. Be consistent in your branding and share valuable content related to your expertise. Know that consistency is not posting every day. Being consistent in the way you talk and your topics your feel inspired to.

Contribute to industry-related content channels, such as blogs or podcasts, to reach a wider audience.

Create and share your own content in various formats, such as articles, videos, or infographics, across different platforms.

Lead by example.

Speak at events to showcase your expertise, but remember that being an expert comes first, and being a speaker comes second.

Never stop learning about your industry through reading, networking, and attending events.

Become an author and share your wisdom through your own book.

Becoming a thought leader isn’t just about proclaiming expertise; it’s about rolling up your sleeves and showcasing it through real, tangible actions. It’s like being the go-to guru in your field, the one everyone turns to for advice, insights, and the latest industry buzz.

But here’s the thing: being a thought leader isn’t solely about the warm fuzzies of recognition. Sure, being hailed as an industry expert feels pretty damn good, but the benefits run deeper than that. Think of it as a golden ticket to brand-building paradise. When you’re recognized as a thought leader, doors swing open to exciting partnerships, collaborations, and business ventures you never thought possible. Plus, there’s the undeniable boost to your credibility — being seen as the real deal among peers, customers, and stakeholders.

I already shared some tricks to become a Thought Leader. It’s not rocket science, but it does require some strategic moves and a good dose of elbow grease.

Let me go more in debt, you’ve got to be everywhere your audience is hanging out. And in today’s digital age, that means being active on social media. Think LinkedIn, Twitter, and industry-specific forums. Don’t just lurk in the shadows — jump into conversations, share valuable insights, and establish yourself as a go-to resource.

But don’t stop there. Take your expertise to the masses by contributing to industry channels. That means writing killer articles, hopping on podcasts, or hosting webinars where you drop knowledge bombs like confetti. The goal? To position yourself as the authority folks turn to when they need answers.

And hey, don’t forget about content creation. Whether it’s whipping up insightful blog posts, crafting engaging videos, or designing eye-catching infographics, creating killer content is your ticket to thought leadership stardom. And don’t be shy about sharing it far and wide — spread that wisdom like wildfire across multiple platforms.

But here’s the kicker: it’s not just about talking the talk; you’ve got to walk the walk too. That means embodying the values and principles you preach, day in and day out. Show the world what integrity, professionalism, and expertise look like in action.

And speaking of action, don’t shy away from speaking engagements. Whether it’s wowing crowds at conferences or leading workshops, speaking gigs are your chance to shine. Share your insights, soak up wisdom from fellow professionals, and cement your status as a thought leader extraordinaire.

But here’s the secret sauce: never stop learning. Stay on top of industry trends, devour the latest research, and never turn down an opportunity to expand your knowledge. Remember, the journey to thought leadership is a marathon, not a sprint.

So, there you have it — your roadmap to becoming a bona fide thought leader. It won’t happen overnight, but with dedication, perseverance, and a sprinkle of charisma, you’ll be well on your way to making waves in your industry. Ready to take the plunge? The world is waiting for your expertise.

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Danique Motzheim
Danique Motzheim

Danique Motzheim CEO and Tech Founder of the Global ondemand Beauty and well-being platform BYOU. Author of The Global Thought Leader Mindset Book.