Great quote from BCG founder
Bruce Henderson was a true pioneer in business strategy and a key figure in the development of management consulting. It is easy sometimes to think that his ambition to change the world is simply a token phrase or just history, but I am consistently reminded how much we are all living Bruce’s vision and continuing to make it real.
Bruce challenged us always to raise the bar higher. His classic quote —
“Our future lies in forever being able to be at the cutting edge, well in advance of the general state-of-the-art. When we are no longer able to this, we will relinquish our role to others and wish them well.”
— reminds us of the value we aspire to bring to our clients and society at large.