Dante Vitoria on Raising Venture Capital Funding:
Preparing a Comprehensive Plan of Action
Obtaining venture capital financing has become increasingly difficult for businesses as entrepreneurs often fail to recognize the requirements of the investor. Dante Michael Anthony Vitoria, Founder, and CEO of the Vitoria Group, states that many entrepreneurs present their business plan without a solid understanding of the market and a sophisticated means to generate capital. Without a coherent concept and brand image, there is no differentiating factor to set the company apart from competitors. Entrepreneurs should have a clear understanding of the process and take the objectives of the investor into consideration when pitching their business strategy.
Ultimately, The way in which an individual approaches a venture capitalist can determine whether or not they receive the necessary funding.
Dante Vitoria recommends the following factors to consider when seeking venture capital financing.
1. Create A Concept
Branding is an essential component in influencing public perception of a product or service and will establish a clear identity. Concepts go beyond superficial elements and connect individuals to a purpose, which creates value and generates a loyal consumer base. According to Dante Michael Anthony Vitoria, most individuals that require funding present a business plan but are not adequately prepared to take on the project as they lack a comprehensive understanding of the industry. Dante suggests taking the time to outline how an idea if implemented, can move the industry forward and bring about a positive change.
2. Have a Comprehensive Knowledge of the Industry
It is imperative that individuals perform the necessary research before seeking venture capital funding. Individuals should be able to explain how they will manufacture and market their product, describe where operations will ensue, and present an effective sales strategy. Individuals should be aware of all necessary patents, trademarks, and government regulations before applying for financing. Dante claims that taking the time to learn from both the success and failures of others will help drive a company forward with fewer setbacks. Ultimately, investors value flexibility and the willingness to adapt, so remaining open-minded will help one receive funding.
3. Be Prepared to Invest in Your Own Company
According to Dante Michael Anthony Vitoria, if an individual is unwilling or unable to invest in their own company, then they are not ready for outside investment. Investors want accurate sales projections and the reality of potential sales. Taking the time to outline realistic sales goals as opposed to imagined results will help get an entrepreneur the required financing. Investors want to be confident that their capital is being utilized to generate a profit and to maximum effect.
Dante Vitoria has run the Vitoria Group for over 30 years and has extensive experience with companies of various sizes. He claims that alongside a comprehensive plan of action, individuals should also come prepared with an exit strategy as investors want reassurance that they will not lose capital in the process.
