Marc-Antoine Brochard About Chronic Diseases, Prevention And Insurance

Marc-Antoine Brochard, entrepreneur and corporate Advisor

Marc-Antoine Brochard has three addictions : coffee, flow-state-generating activities and helping people build healthy habits. The latter has become his full-time job when he founded Stimul, a digital health company whose objective is to provide people at risk with scientifically-based, chronic disease prevention at scale using top-of-the-range web and design tools and technologies.

To put it into perspective: the Center for Diseases Control proved that a lifestyle-modification program reduced diabetes risk in prediabetics by 58%. This is an higher rate than the drug metformin which is the most taken by type 2 diabetics!

Raised and born entrepreneur

His path and passion for entrepreneurship might have been rooted deep inside him well before that. Marc-Antoine is the third generation of a family business in the food industry, Sodebo, famous for its pizzas, salads, pasta box or sandwiches. Growing up in an entrepreneurial environment fueled his desire to solve problems for people and build lasting companies out if it. In addition to his own venture in the digital health and wellness world with Stimul, he loves participating to the Sodebo adventure as well, as a non-operational member working on strategic projects such as international business development, long-term and corporate venture investing. He loves to jump from one to the other; from the opportunities of a medium-sized enterprises with 2,000 employees to the excitement of a young startup.

A polyvalent entrepreneur

Marc-Antoine had a very eclectic path taking all over the world

Before becoming an entrepreneur, Marc-Antoine had a very eclectic path taking all over the world. An alumni of Paris I Panthéon-Sorbonne, EM Lyon Business School as well as Cambridge University in very diverse fields from law, to corporate finance, social sciences and behavioural psychology. He had the great chance to live and work in Chicago in the United States, in London and in Sydney, Australia.

We’ve asked him questions to understand more the about the sector and current issues for chronic diseases prevention.

Preventable chronic diseases are the new plague

Most of chronic diseases could be avoided by building or maintaining healthy habits in the long term.

For the first time in our history, chronic disease has edged out other illness as the leading cause of death! And the worst? This tragedy is preventable. Marc-Antoine Brochard tells us “Stimul is therefore a digital health company whose objective is to provide people at risk with scientifically-based, chronic disease prevention at scale using top-of-the-range web and design tools and technologies. The problem we solve is having the right approach, the right support and the right tools to maintain healthy habits in the long-term.”

“Why? To enable corporations, pharma companies and insurance-providers to implement behaviour-change health & wellness programs with real return on engagement over time.”

“We believe in the power of the human connection. We run high-touch intervention programs delivered through our online platform that provides everybody with the capacity to build healthy lifestyle habits thanks to human coaching (yeah, real people!), personalization, connected devices, pedagogical knowledge and flexibility. So you work online with your coach, with your peers, with the tools we provide you with to reach your objectives and live a better, richer and disease-free life.”

Health issues and the need to change the way to insure

75% of insurance members will suffer from chronic conditions at some point in their life

“Now that our program is ready to go, we’re selling to insurance-providers and employers. You have to realize… 75% of insurance members will suffer from chronic conditions at some point in their life. And it’s due to physical inactivity, bad nutrition, sleep disorders, muskulo-skeletal disorders, stress.” The cost is massive for corporations as well. In 2017, PwC estimated the loss at 718 billion euros for European companies due to lost work hours and absenteeism. Just right now, 141 million people are in need of lifestyle-modification programs in Europe according to the European Health Agency. At the price point we’re able to offer, the intervention has a near-term cost-savings !

But it’s a huge change for insurers. In the past, an insurance company made money by collecting premiums and hoping that you would not use their services/covers. What we are building is turning this system on its head. “Now you’re insurer will work with you to help you manage your health risk by providing relevant services -like ours- to prevent you from getting sick. It’s a win-win-win situation… if insurers make the switch and bear the cost for the first year (before earning massive savings)”, said Marc-Antoine Brochard.

Why now?

The global online/mobile Health market has started taking shape. The healthcare market has two faces :
1. the patient pathway (hospitals, doctors appointments) 
2. time across the patient pathway — Wellness, Prevention, Diagnosis, As an addition to delivering social benefits, online health is now expected to drive revenue of US$ 23 billion in 2017.

mobile health services categorization framework
Chronic disease management within the space? 70% of the revenues!

Chronic disease management within the space? 70% of the revenues!

There is a strong need to focus on key scaling factors to enable digital coaching at scale but there are challenges as well. We need government thrust (the first to benefit will be the public healthcare system!), favorable regulatory support (in the last health bill, “sport sur ordonnance” was made a reality), physician acceptance, insurer and corporation interest and… user adoption. A complex landscape that can prove to be moving slowly.

The role of corporations

Health and wellness can be put forward by corporations where we spend most of our time. And this has a true positive impact on employees.

the effects of meeting employees' core needs

Health and wellness programs were a nice extra in the past, they are now a strategic imperative, a key differentiator for employee engagement and in order to ditch those massive healthcare costs. Even more with an aging workforce.

Another figure:

potential economic impact of HC IoT offerings by vertical

Want to learn the digital health coaching 101? Read this article.

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