The Marketing Stack of Wisembly and Solid
Romain David (@romaind), co-founder of Wisembly, shares with us the marketing stack of Wisembly, a collaborative solution for corporate meetings (B2B) and Solid (B2Pro), a solution for productive business meetings.
Discover the marketing stack of Wisembly
Google Analytics & Google Web Master Tools for SEO and traffic Analysis
These are the standards tools for anyone looking to understand where the visitors and new users come from, and how to increase that number.
In particular, Analytics is very good to point to traffic sources.
Web Master Tools comes in handy for keyword exploration and validation, as well as for insights on the website’s code. It surfaces all kinds of errors that may happen on your website or blog.
Wordpress for Content & managing the Website
It seems like Wordpress is often the go-to solution for startups. Thus, many people in marketing are already familiar with it when they join your team. And even if they’re not, it’s rather easy to pick up. On content creation, there are many plugins that can help such as Co-Schedule, a must for teams and/or managing agencies’ publishing schedule.
Social media: Buffer for scheduling / Tweetdeck for curation
Buffer turns scheduling social media posts into a very scalable, very easy task. It’s especially useful on Twitter where posting regularly and even re-posting articles and tweets is so important.
Tweetdeck, although not very user-friendly nor very well made for teams, is still a must for content curation on Twitter. We use it to listen to our community as well as jump in discussions when we have something to bring to the table.
Hemingway for content creation
It’s a simple text editor, for simple writing. It’s made to help write concise sentences and is a great way to ensure your blogposts go straight to the point. It’s kind of a very stubborn editor in chief for us, except we don’t have to follow all his ideas and take a few liberties. Still, it makes our writing a lot clearer.
Intercom for Support & CRM on Solid
At Solid, we use intercom to gather marketing insights on users (Are they using X or Y feature? How often are they singing in to Solid? etc) and to send communications accordingly. We rely on it to send product updates, either in-app or via email.
We also use it for instant support via the chat box it provides. It’s pretty great for small teams, not sure how scalable it is to larger teams.
Salesforce and Pardot for CRM on Wisembly
The acquisition funnel and client lifecycle on Wisembly is very different from Solid. We have a full staff ready to onboard companies from their first discovery steps to advanced use cases. To precisely keep track of every client on Wisembly, we’re using Salesforce. It’s connected with marketing automation solution Pardot for instant emailing with audience segmentation, automatic recipies etc. It really helps the team interact on a personal level with every client.
Zendesk for Support and Knowledge Base on Wisembly
Zendesk is the service we’ve been using historically for Wisembly. It fits the needs to have a scalable and deeply well informed knowledge base for all the use-cases we can have on Wisembly. It’s especially useful now that we’ve got a full team working on client success.
Zendesk also handles the live chatting and support ticket queuing system, which really helps answer well and fast to clients’ requests on Wisembly.
Mixpanel for User data & insights
Intercom stores data you want to action in the form of messaging, but it has its shortcomings when it comes to analyzing the depths of your product usage and educate future updates and roadmap. That’s where Mixpanel comes in. From feature usage to retention to paths and formulas, it’s got everything we need for product improvement.
Geckoboard for sharing User data via a centralized dashboard
It’s great to have one stop for the whole team to see the KPIs tracked. We’ve made that through Geckoboard and a series of Zaps that go either from Intercom or Mixpanel.
Mailchimp to distribute our Blogposts
We currently send a monthly update to the blog subscribers through mailchimp. It’s easy to set up hooks via Wordpress plugins for visitors to sign up for the newsletter. Overall, a minimum amount of work for great results.
Slack for internal communications
We use Slack, but then again, who doesn’t? When it comes to classifying channels, we’ve put a system in place adapted from the folks at team FiftyThree:
#x-name : general purpose
#team-name : teams discussions (locked or open to limit the noise)
#product-solid and #product-wisembly : broader discussions on the products
Trello + Basecamp for Project management
We track bugs and feature requests via Trello. We’ve got hooks set up from Slack and email to quickly create bug cards.
To distribute to-dos, track advancement on projects and discuss things, we rely on Basecamp a lot. For to-dos especially, it’s a pretty perfect system as it gives a very bird-eye view of what everyone’s working on.
Solid for Meetings
To manage our meetings, of course, we’re using Solid. It helps preparing meetings in advance and getting everyone in the loop before the meeting even takes place. If everybody is already prepared, it’s a huge benefit when the time of the meeting comes. We also export the meeting notes as a summary to the relevant Slack channels or via email if we met with external contractors.
