Final results from the Gods Unchained and CryptoKitties partnership

How the collaboration affected sales and players, and what we’ll do differently next time

Dapper Labs
Feb 12, 2019 · 4 min read
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Aeoncat (left) and Hypurrion (right)
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The CryptoKitties and Gods Unchained communities show off their interoperable cat talisman creations.

Sale results

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Player engagement

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Returning active players are players active 30 days before and during the campaign. Reactivated lapsed players are players who were inactive 30 days before the campaign and active during the campaign. New players are players who joined and bought their first CryptoKitty during the campaign.

Lessons and challenges

Next time…

Overall results


Dapper Labs

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