Ian BrillembourgConsumer brands and NFTs: a troubled relationshipRecently, Starbucks announced it was shutting down its NFT-based loyalty program, Odyssey. There are rumors that Nike will shutter its…Apr 10Apr 10
Ian BrillembourgBridging Worlds: GoDaddy and Ethereum Name Service Unite Domain Names with BlockchainIn a significant move for the digital domain and blockchain industry, GoDaddy, a leading internet domain registrar, has partnered with…Feb 20Feb 20
Ian BrillembourgCrossing the Phygital frontierTraditional Web2 companies face unique challenges in adopting Web3, particularly in the burgeoning ‘phygital’ space, where physical and…Jan 24Jan 24
Ian BrillembourgNavigating NFT Blockchains for Marketers: An In-Depth GuideNon-Fungible Tokens (NFTs) have emerged as a powerful component of Web3 marketing campaigns. Understanding the nuances of different…Dec 20, 2023Dec 20, 2023
Ethan LehmanCrossing the Chasm with DappFuse: A Revolution in Web3 MarketingBridging the Gap: Connecting On-Chain Data to Marketing ToolsDec 13, 2023Dec 13, 2023
Ian BrillembourgLessons from Failed Blockchain Marketing CampaignsMarketing lessons from failed blockchain campaigns offer valuable insights for those involved in this evolving industry. These lessons…Nov 30, 2023Nov 30, 2023
Ian BrillembourgSmart Contracts and their role in digital marketingExploring how creative marketing can leverage smart contract technologyNov 21, 2023Nov 21, 2023
Matt PolviDisney’s Foray into NFTs: Revolutionizing Engagement and MarketingDisney has taken a significant leap into digital assets as it announced the launch of Disney Pinnacle, an NFT collectibles platform for all…Nov 15, 2023Nov 15, 2023
