Dare to challenge: CREART
Perrine Chomard,Tessa Blot & Léna Louchard
My personal Feedback:
This first part is about my personal vision during this project. What I learned from this experience, my evolution, my feedback etc.
For me, this project has been a very special experience. Because I learned lot of things on the work (methodology, new techniques, make website, make a photo campaign etc.) but also about me (Relationship: interviews, group of work… Personal development: questioning, mistakes, rethinking, deconstruct to reconstruct better…).
I never made communication before this course. So it’s been a little bit dificult for me to work with this other method. Because I studies social sciences and during this semester my sociological’s habits made me see the subject really differently. Thus I had to learn to detach myself from it and learn an other method of work, method of communication (even if my social sciences method still helped me a lot in this project).
I learned to work in group but especialy to use the knowledge of each member of our group to build our subject(because we have a diferent study tracks), and particularly I think we learned to learn from each other.
During this project we made some mistakes like thinking that the young athenian have not a very good acces to art. At the first this mistakes has been a very big failure for us. But we are learned to use this failure as a something like good for our project. Because it allowed us to understand our mistakes and to evolve our subject without stopping it as we wanted to do at the beginning (Thus I learned not tu give up and on the contrary to use his faults to evolve the subject).
So this experience has been very rewarding because practice and theory were mixed and allowed me to understand many things, like the importance to take a contact with our targets to formed a good project.
But also I learned through this project to question myself about my mistakes, how to do better, my evolution, my organization, my questioning, my method and so on.
Currently I’m very happy to have chosen this course and to have carry out this project because I love this subject and I want to help to promoted art and creation (conventional or not, like the project Ohlolos) in our societies. I want to open up minds and prove to everyone that they can create!
The following part is the common one, we all wrote it together.
Thank you
Louchard Léna
Dare to Challenge : CreArt
Perrine Chomard, Lena Louchard & Tessa Blot
Goal number 4 : Quality Education
We are a team of three French girls. We tried to find a subject with a particular meaning for us. We wanted to work on something close to our values. We thought about body-positive movement, gender inequalities for example, but, we finally decided to work about culture, art and inequality because in our country, access to art is not really equal socially. That’s why we decided to work on this subject in Athens.
At first, we only had one project was to make art and culture more reachable for young people in general. After interviewing people, and ask for feedback we realized it wasn’t the only problem anymore.
We decided to target young adults. In Athens they already have a good access to culture in general, but not about specific information. So, we decided to work on how can we help them to have access to all the information about every cultural event in their city. That’s how we decided to create a website.
We also realized young people are not enough socially encourage to create, to do art. We linked the app idea with a campaign idea. The campaign was trying to say to young people “they can do art too” and encourage them to go on the website.
We had different creation step:
First step :
- Think about a subject :
We tried to find a subject with a particular meaning for us. We wanted to work on something close to our values. We thought about body-positive movement, gender inequalities for example, but we finally decided to work about culture, art and inequality.
We noticed about some inequality about art and culture accessibility in our own country that’s why we decided to work on this subject in Athens.
Our first problematic:
How can we make culture more reachable and attractive to young people?
The Questions:
· Who are the people concerned?
(Teenagers 12–18 years old)
· What are the solutions? (if they exist)
(Make art more reachable and attractive)
· How to counter these inequalities? What kind of innovation can we do?
At this point we were sure that this inequality was very present in Athens. We were wrong.
Second step :
- The interviews :
INTERVIEW YOUNGS PEOPLE ABOUT THEY NEEDS AND INTERESTS
1/ Panteion students in the street (Ioulia, Ioulia, Vassilia, Aspasia & Andreas)
The panteion students we met in the street were all interested in art. They were all 18 years old. They told us the problem was not art access, but information about cultural events. Most of the time, they don’t know when there is an exhibition.
2/ Panteion student in class
The girl gave us the same opinion than the other young people. If she would have all the information, she would go more often to cultural events.
3/ High school students who organized a big concert/protest in Syngtagma (3 teenagers)
We met those teenagers in Syngtama square when a lot of them organised a huge concert/demonstration against some government decision. They told us the government wanted to close some of their art schools, or to make it more expensive. Thanks to them we realised that the problem was also the place of young people in the society. For us, it was important to legitimize teenagers as possible artists/creators in the society and we wanted to encourage them to listen to their creativity.
Third step:
We notice it was difficult to find underage people to interview because it was almost impossible to go to schools, and to talk to them.
We decided to change the target community of the project, including young adults. It was easier to film them.
The big protest concert learns us a lot for our project. We saw young people fighting for the right to do art, to go to free art school. So we discovered a new objective for the campaign :
· Legitimize young people in art, and encourage young people to be creative and to express themselves.
- Rethink the subject:
Thanks to the interviews and the teacher we decided to change the target, the precise subject. We kept the culture and art notion, but we decided to talk about legitimization, and continue with the app idea. We realised we made a mistake about the social gap notion, but, it was for the best. We learned from our mistakes and that’s why our subject and projects evolved. We tried to improve the project because of the feedback.
Fourth step:
CREATION PART
=> This project was created through an exchange between us and the interviewees.
2 PROBLEMS (2 solutions):
I — MAKE THE CULTURE MORE ATTRACTIVE AND REACHABLE
(list of cultural and artistic events, information about it, INTERACTIVITY, social platform, creation platform)
=> CREATION OF AN APP/Website
II — LEGITIMIZE THE YOUNG PEOPLE RELATIONSHIP WITH ART
(legitimize art for teenagers, legitimize the importance of creativity for everybody, encourages teenagers to fight for their rights)
=>PHOTO CAMPAIGN
New problematic: How can we make culture more reachable and attractive for young people and legitimize young people as creators in the society?
Solution, Feedbacks leads us to the project :
- Mobil app/website
At first we created a visual prototype for an application.
Finally, we did a website because we have more abilities in that kind of prototype.
- Campaign :
TARGET : young adults
MAIN IDEA
Even if they don’t realise, they create. They create by dancing, by singing is the shower, by taking pictures with a smartphone.
They can do art, they already do.
BELIEVE IN YOURSELF
DARE TO SHOW WHAT YOU CAN DO
SHARE IT
At first we wanted to write on the poster something like « cooler than Netflix » with a photo of young people in the cinema, or « cooler than Spotify » with a photo of young people in a concert, etc. But we changed our minds because these apps like Spotify or Netflix allow everyone to have access to a type of culture (cinema, music), and we don’t want to discredit this accessibility. In opposite, we prefer to legitimize this new way of sharing.
We finally decided to do the campaign’s pictures in a studio, with a black background because it was more clear and easier to do. And we wanted to have a simple and coherent visual identity to make to make to message more understandable. That’s to keep this visual effect we won’t put more content on the instagram account. Instagram is not about content, but about website communication and give to the campaign more visibility. The artistic content is on the website.
At first, for the campaign, we wanted to write on every picture « This is creation too ». But a lot of people told us it wasn’t really clear the guy on one of the picture was dancing. So we decided to make it more explicit with one specific sentence for every form of creation on each picture.
- Instagram account
Instagram is just a communication tool to promote the website, to give to the campaign more visibility and to reach a young target on social networks.
Finally,
We learned a lot thanks to the feedbacks we had, and we try to evolve as much as possible. We did mistakes, but it was for the best. Now we really care about this website and this campaign, and we hope it will encourage young adults to go to cultural events as an exhibition, a concert, a play… and, most important of all, we hope we’ll encourage people to create.
Links :
