The “first imprint” of Employment Kit
The most important thing for our team, AloneTogether, after the “Employment Kit” became public, was to see the connection between our prototype product and the users! We actually wanted to know their thoughts about the podcast, how and if they interact with our website and our social media accounts and to get feedback for the whole initiative.
“Very interesting idea, you always make content, keep up with the hard work”
“The whole initiative about youth employment is approached very professionally and advanced”
“The english level is very high during every podcast”
“Congratulations for the good job”
Phrases like those were the first feedback that we had, regarding the host and the content of the podcast, our social media accounts and the website. Some of the listeners, as far as the podcast is concerned, had recommended a more interlocutory approach without the stress of the first time.
About the statistical data of the “Employment kit”, the numbers speak for themselves. The trailer and the 1st episode have 66 plays and 23 unique listeners. We have also achieved the attraction of our target audience, as the vast majority of our listeners are 18 to 27 years old, and a geographical diversity as our users are from Greece (89%), Ukraine (6%), Spain (3%), Luxembourg (1%) and other countries (1%). We hope to bridge the geographical gap and bring closer the whole world with our voice in the future.
Our social media accounts were the most important pillars of the communication of our idea. Both on Instagram and Facebook, our pages achieved to increase awareness about youth employment and more specifically about “Employment Kit”, to drive traffic to our website and to build a community. In the last month the total number of people that reached our facebook page was approximately 1.500, and the engagement of our facebook posts is equivalent to 509. Concerning our Instagram account @employment_kit, with differentiated content, the page, with 50 followers managed to attract organisations and pages of other podcasts, and a number of comments under some of the instagram posts. Finally, the views of the IGTV Video, about our 1st episode “An IT Specialist’s perspective”, were 245.
Employment Kit for us, was and is a passion project in order to act and support youth employment. It is just a prototype, without cost, only with our effort, knowledge, power and will to change the professional world. We hope to bring our change with small steps. At the end of the day, we are the FUTURE, so let’s design it together!
AloneTogether Team: Angeliki Kyriazi Angeliki Valeri Despoina Fragou Konstantina Papanikolaou GeorgiannaChondrou
Professor: Ms. Betty Tsakarestou
