4 tips on how to pitch the media

Every entrepreneur is looking for a big break, a big bump in their name recognition, and the free marketing that can follow. So how can entrepreneurs get the media attention they crave? Here are 4 tips live from Emily Chan and Kamahl Santamaria.

1) Is this a compelling story? Is it new and different?

2) You should Know who you are pitching to; your story needs to fit their platform.

3) Tie it to current events. How can you fit into the global context and what people care about.

4) Get an intro from someone they know…because you’re an entrepreneur and no matter what you are trying to achieve, networking is key.

Good luck entrepreneurs!