Probably one of the more significant projects that we, the XBrain team, collaborated on would be our brand narrative and tagline, “we lead big fish to bluer oceans”. Our brand narrative’s central value is one of inequality mitigation, of breaking down barriers…

Having finalized our brand narrative, we realized that naming a machine learning software tool is not unlike naming a child. This was our firstborn, and we had to make sure that it wasn’t called any names on the virtual playground…