For more identity, not less

Strategic design, service design and the infrastructure of everyday life, in the face of Brexit, Trump and deliberately diminished identity

Dan Hill
Dark Matter and Trojan Horses
34 min readMar 26, 2017

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Ed. A shorter version of this article first appeared at Dezeen in March 2017, entitled “Who will design a passport capable of containing multiple nested identities?”. It was written at various points over the last six months

I think I’m turning Estonian

Two days after the Brexit referendum result I became Estonian, at least to some extent. Actually to very little extent, legally. But up late, shattered by a result which felt like a brutal denial of my core existence, I found myself on the Internet, and rather than comfort-buying yet another Dieter Rams monograph, I applied for e-Residency in Estonia instead.

It cost me around €50 and 20 minutes filling in some vaguely well-considered online forms. I uploaded a photo of my passport, filled in some basic details and — from the pull-down menu asking as to why I was applying — I selected the pre-filled option “I’m a fan of e-residency”.

A few weeks later, presumably after Estonian police checks, I find myself in the well-heeled Embassy-ville of South Kensington, west London, stepping downstairs into…

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Dan Hill
Dark Matter and Trojan Horses

Designer, urbanist, etc. Director of Melbourne School of Design. Previously, Swedish gov, Arup, UCL IIPP, Fabrica, Helsinki Design Lab, BBC etc