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Daniel Tremayne-Pitter

Daniel Tremayne-Pitter

·Pinned

Why behavioural science will save you in the Attention Economy.

As we continue to accelerate into the unknown, you will need a different approach to marketing. It starts with understanding humans. You’re a marketer — and your job is only getting harder. Audiences across all sectors are falling victim to the Attention Economy and their capacity to tolerate marketing content is diminishing. Whether it’s your customers, stakeholder or donors, their ability to judge propositions is likely compromised by content fatigue. How…

5 min read

How Behavioural Science will save you in the Attention Economy.
How Behavioural Science will save you in the Attention Economy.

Daniel Tremayne-Pitter

Daniel Tremayne-Pitter

·Pinned

Dear Marketers, it’s time to be bold.

Feeling frustrated by the traditional agency approach? Yes, it’s time for something different. You’re a marketer — it’s a good gig — you’re a vital, fundamental asset in your organisation. But let’s be honest — it’s not all hyper-creative campaigns, Post-its, coffee and big thinking. It’s really about delivering metrics…

3 min read

Dear Marketers, It’s time to be bold.
Dear Marketers, It’s time to be bold.

Daniel Tremayne-Pitter

Daniel Tremayne-Pitter

·Mar 21, 2020

Brand & Product Marketing for a New World.

We’re talking about how brands will need to pivot strategies to work with society’s COVID-19 Post-Traumatic Growth. Albeit scary, the inevitable shift in culture, economy and business processes could be viewed as an opportunity to re-evaluate our strategies. The organisations that plan and act now will forge their place in the post-pandemic landscape. Change is upon us and proactive planning will be the difference. Without being alarmist…

4 min read

Brand & Product Marketing for a New World.
Brand & Product Marketing for a New World.

Daniel Tremayne-Pitter

Daniel Tremayne-Pitter

·Mar 1, 2020

Why this music will be the soundtrack to your next epic marketing campaign.

So you’re a marketer and the job comes with an expectation that you are the ‘creative thinker’ — able to turn on the idea hosepipe at any given moment. Let’s be real, that can generate considerable pressure and can cause creative paralysis (Sound familiar? Please continue). We wanted to share one of the ways we get ‘in the mood’ for a big idea session. Spoiler — it’s our own music. The scientific community has…

2 min read

Why this music will be the soundtrack to your next epic marketing campaign.
Why this music will be the soundtrack to your next epic marketing campaign.

Daniel Tremayne-Pitter

Daniel Tremayne-Pitter

·Feb 10, 2020

Behavioural design & why it should matter to you.

So you’ve been buying ‘creative’ from your agency — they’re pushing the boundaries and showing you some new design executions. You’re now wondering if the brand team will hand-grenade your new campaign. Feel familiar? Over the years, we’ve met plenty of marketers looking for fresh and exciting ‘creative’. But, the subjectivity of artwork can cause untold challenges if it is the central premise of the campaign. Sign-off can descend into a merry-go-round of revisions until it resembles a PowerPoint designed by committee.

4 min read

Behavioural Design & why it should matter to you.
Behavioural Design & why it should matter to you.
Dark Matter

The Next Iteration of Marketing

Editors

Daniel Tremayne-Pitter

Daniel Tremayne-Pitter

Head of Marketing Science @ Dark Matter | Behavioural Strategist | Marketer | Creative Technologist.

Ellie Bird

Ellie Bird

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