How to Failure-proof your Business with Customer Development — Evergreen Business Weekly — Medium
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1 min readApr 20, 2015
So much good stuff in this post!
The Customer Development Interview is a subtle art. Many people mistake it for a veiled pitch or believe that a survey is a reasonable substitute. A true Customer Interview involves a 1-on-1 interaction, ideally in person, and emphasizes asking questions in order to draw out information.
Very good info! I need to check this out later! (& read all the books they listed!
How to Failure-proof your Business with Customer Development — Evergreen Business Weekly — Medium
