Dash communication: plans and thoughts

Marina Siradegyan
Dash Blog
Published in
3 min readAug 8, 2022

How Dash is doing now

What do you know about Dash? A truly decenralized DAO-driven crypto that came to stardom in the last mega bull cycle. In fact, Dash is a good old-school crypto which still has a huge potential to outperform many leading blockchain solutions. There are many features making Dash one of the most secure, robust and safe technologies on the market. I don’t want to name them all here, but if you’ve ever used that, then you, probably, know what I’m saying.

Dash is an outstanding crypto, super secure, fast and reliable, with its unique vision and commitment to the principles set since the foundation. That’s what we need to deliver to the masses. That’s what we need to spread across the market: Dash is here, Dash is not going anywhere, spend your Dash like cash!

Time to move on

Dash is facing many changes in different aspects. We’re developing our decentralized platform (also known as Dash Evolution, or Dash Platform) for building websites and apps, working on new Dash use cases, improving our applications, integrating into new payment systems…

And there’s still room for improvements, such as focusing our effort on strengthening connections within the Dash community. It implies a bunch of activities focused on improving our awareness, bringing more organic traffic and more loyal customers and merchants.

Medium again?

Medium is a large publishing platform with over 60 million active users monthly. Only crypto topics take nearly half a million stories. Medium, given the prospects it may have for the community, is a good platform to increase awareness. This is a perfect place to express thoughts, share insights and experience. We will post here columns from DCG members, not only to keep you updated, but also to tell you more about what’s going on in DCG, our challenges, thoughts and plans.

Basically, this column is the first try. There’s a great professional team behind DCG, and all of them need to be heard.

What we plan

As a communication officer at Dash Core Group, I’m trying to maintain current relationships and establish new ones, both inside and outside Dash.

Basically, it means the following:

-Constant and transparent communication with the Dash community including talk about Dash’s future plans, setting up expectations and goals, and regular reporting.

-Communication with the Tech team to create content and developer material.

-Regular content delivery. You can check our updates in our blog, dev.to, social media, Telegram and Discord, and also subscribe to DCG’s monthly newsletter.

-Communication activities including Dash’s partners including interviews, AMAs and other mutual work.

-Communication with journalists and influencers for building PR campaigns.

-Communication with web3 developers and platforms. This part is crucial as We’re working a lot for the future development of web3, Dash Platform is a great product for the web3 infrastructure, so we need to deliver that knowledge to as many developers as possible.

A bit about content

Content is what comes from good communication. Dash as a whole consists of great organizations, such as Dash Marketing Hub and Dash Incubator that can work together cohesively for content needs. That said, here’s what we focus on:

  • Web3 podcasts
  • Medium columns with DCG’s members (like this one)
  • Platform overviews
  • Articles about Dash, and DAOs
  • Monthly newsletters
  • Partnership content

Without digging into details, basically, we have two main goals here: driving more traffic to dash.org and boosting awareness by increasing the engagement level among our audience.

Stay with Dash

We have challenging but still quite interesting times now which may be full of positive changes. If you’re reading these lines then you’re probably interested in making Dash stronger.

The coolest thing here is that you can help us achieve our goals. Like and share posts, participate in our activities, talk about Dash.

Good things come when we’re together!

--

--

Marina Siradegyan
Dash Blog

Communications officer at Dash Core Group. Marketer with 7 experience in crypto, fintech and SaaS. Full of inspiration and coffee.