How did tech and marketing work together to ship a website in 3 days?
Introduction
In France, oil is getting more and more expensive and we realised that our prospects and customers current biggest pain was to increase their invoices to their customers in order to keep their margin.
Our objective was to help them quickly with a tool and make them aware of Dashdoc.
Only 3 days lasted between the slack channel creation about the topic and the website launching.
After the product team spend the first day digging into the need and building strong documentation that sums up what we found about the topic, we started designing an MVP.
Design and implement the MVP
I started by prototyping the website on Figma (not pixel-perfect at all) just to illustrate what we were talking about. Two ideas emerged from this first step :
- On the left, a complex online tool
- On the right, a simple download page
We wanted to ship quickly and stay simple so we choose to implement the second option. To implement this I used WebFlow because I heard that I could create a website in minutes and that’s real: it’s powerful.
Everyone was working together in symbiosis:
- our finance manager Hélène was creating the Excel tool,
- the marketing team was thinking about the content (title, CTA text, excel file) and the communication to promote the website (Blog article, Newsletter, LinkedIn post, Webinar)
- and I was creating the first iteration of the website on WebFlow.
Time to ship!
On the second day, we already had a functional website.
A simple download page with a form linked to our CRM. On submitting the form, a workflow is triggered in our CRM that sends the Excel file by email.
On the final day, we connected the related domain indexation-gazole.fr that we bought for the occasion to the Webflow website within minutes and we launched communication on all our social media.
Conclusion
This small campaign resulted in 300 new leads in a month for 3 days of conception/development.
We will now work on SEO to start generating organic traffic by adding more useful content to become the reference website about the topic.
Three key factors have made this possible in such a short time:
- Use only low code tools to iterate as fast as we can
- Strong internal communication
- Keep the user’s pain in mind
At Dashdoc we move fast and adapt quickly to the needs of our customers, if you’re looking for challenges, come reach us.
