Candidate Net Promoter Score | The Ultimate Guide

(Updated Nov 2020) A short background to Net Promoter Score and CNPS (Candidate Net Promoter Score)

Simon Werner-Zankl
Oct 24, 2017 · 8 min read

When talking to customers, I often ask them:

Something that I also ask my customers is:

The research behind Net Promoter Score (NPS) — ”The One Number You Need to Grow” 📈

“It turned out that a single survey question can, in fact, serve as a useful predictor of growth.”

“…the percentage of customers who were enthusiastic enough to refer a friend or colleague — perhaps the strongest sign of customer loyalty — correlated directly with differences in growth rates among competitors.”

“customer loyalty is clearly one of the most important drivers of growth.”

Calculating the Net Promoter Score (NPS) 🙁😐🙂

Our early conclusions from the CNPS research

It is too early to see any correlation between candidate loyalty and growth

The instant effect of starting to measure CNPS is that your score will improve☝️

Recruiters want to work with improvements using CNPS

Candidates want recruiters to work with improvements

Our recommendations on how to use CNPS

Compare the CNPS within your teams

Benchmark your CNPS externally

Discuss in weekly/monthly meetings with your recruiters and hiring managers

Ask for a recruiter’s CNPS when recruiting to your organization

Why you should measure CNPS

A metric to help individual recruiters improve

More candidates will choose you instead of competing employers

Promoters help boost your employer brand

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