Tableau Consulting: Tackling Data Connectivity

Orlando Trott
Nov 13, 2018 · 3 min read

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The core drivers in determining ROI for data visualization tools are closely aligned to how easily managers can identify weaknesses in performance, mapping customer behavior, predicting sales performance, and improving product marketing.

Tableau is the most dominant do-it-yourself business intelligence tool currently available in today’s Saas market. From healthcare to consumer goods, organizations large and small find value in beautifully displaying their data across organizations.

Why is this?

Tableau acts as a central facility for delivering visualizations, data access, managing user access, and enforcing security. The Tableau server is able to distribute visualizations through the browser to just about any device that supports a web browser. The server also has a scalable architecture and supports millions of visualization displays each and every day.

Tableau also provides integration with R, which gives advanced users the ability to add predictive analytics and statistical analysis. Tableau, however, is not a true enterprise business intelligence solution and is mostly used by several suppliers as a data-visualization front end. One significant weakness with Tableau is how it integrates data from multiple sources in preparation for analysis.

Some other points to note about Tableau (*):

  • It can visualize very large datasets. It is stronger on the visualization side rather than on the data manipulation side.
  • Once inside Tableau, a dashboard shows the basic values of the user’s data. From this dashboard, users can then download a worksheet to drill down into datasets. After that process, various visualizations can be applied to the data.
  • Tableau focuses more on the front end with regards to analysis of the data. It gives users methods to answer questions during investigation of data visualizations. The solution can display basic trends, use “what if” queries and perform dynamic visualizations of data components for comparison purposes.

Tableau suits different kinds of needs and organizations

As the needs of different kinds on organizations vary, Tableau provides many options to take it into use.

If you are an individual user, Tableau Desktop is the tool for you. It’s an application that resides on your computer and is aimed at individual use. It is used for creating data visualizations, publishing data sources as well as workbooks to Tableau Server.

For enterprises there is a solution as well. Tableau Server is then the way to go — it is aimed at collaboration and security of data visualizations. The data can be taken from anywhere, and shared within the organization via desktop or mobile browsers. There are apps available for different kind of mobile devices, eg. iPhone or Android based mobile phones. Tableau Server is an on-premise solution.

There is also a possibility for online server solution with Tableau Online. Tableau online cuts down the need for enhanced IT infrastructure or the need of IT support. However, it doesn’t suit enterprise sized organizations.

If you’re looking to work with non-sensitive information, using Tableau Public is fantastic as it allows you to share your work with others. You can also use this resource to learn from the work of other developers in the Tableau community.

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Data Dump

Data Dump is a repository of thoughts, insights and best practices surrounding enterprise growth, consumer data, and corporate strategy. Contact the writer []

Orlando Trott

Written by

Strategy Consultant | Follow for insights around Tech, Consumer Data & Business Analytics.

Data Dump

Data Dump

Data Dump is a repository of thoughts, insights and best practices surrounding enterprise growth, consumer data, and corporate strategy. Contact the writer []