Why investing in Data Science

“Insurers are investing in data scientists”
“How data science is changing the energy industry”
“How Big Data is revolutionising the Food Industry”
“How Data Science Is Driving the Driverless Car”

These are only a couple of titles of news articles, but as you might have noticed Data Science is not just a buzz word anymore. Its serious business! Why?

The last years we generate data as never before. Google CEO Eric Schmidt said 6 years ago the following: “Every two days now we create as much information as we did from the dawn of civilisation up until 2003, … That’s something like five exabyte’s of data”. I would not be shocked we do it in 1 day now.

Most of this data is user-generated content, like pictures, instant messages and tweets. But we cannot ignore that in our local businesses, we keep track of way more data than before.

But what are we doing with it? Are we a data-driven company? Do we use the data that we collect to “build” or business? To drive decision-making? To improve performance? To engage customer?, …

If a business does not have a data strategy, you might say that you are reducing your decision-making process to a hunch or even a gamble.

Does your company collect a lot of data? Then do not reduce your decisions to a gamble. Analyse your data with some good Data Science tools so you can make informed business decisions.

Some of these tools are the Microsoft SQL Server suite together with R Services. If you have huge amounts of data, don’t worry about it. Throw it all in the cloud with Microsoft Azure.

If you want more information on how all of this is possible or how it can help your business. Then do not hesitate to contact me.

Data Science is not something “additional” anymore. It’s “Elementary”!