1/3 of Gen Z Quits Social Media (or Wants To)

Miguel H Gonzalez
Sep 4, 2018 · 1 min read

“34 percent of Gen Z say they’re permanently quitting social media, and 64 percent are taking a break, according to new research from Origin, Hill Holliday’s in-house research arm”

— Reported in Campaign Live in March 2018

What’s the story?

Source: Meet Gen Z: The Social Generation, Hill Holiday/Trilia/Origin, 2018

The key data points that jumped out of the summary at me are about attention.

41% — Wasting too much time on it
72% — People my age are too distracted by it

The attention economy puts a premium on attention. And its first generation of natives is recognizing its inherent value. It may be an intuitive, knee-jerk reaction to market forces.

And it demonstrates how fast humanity is capable of adjusting to new norms in this era of digital transformation. It’s been 25 years since the premiere issue of Wired Magazine. The revolution is here.

Resources:

Campaign Live
https://www.campaignlive.com/article/gen-z-quitting-social-media-droves-makes-unhappy-study-finds/1459007

Hill Holliday Gen Z Study
http://thinking.hhcc.com/?utm_campaign=Thought%20Leadership%20%E2%80%94%20Gen%20Z&utm_source=Press%20Release

Data Is Beautiful

In digital marketing, all it takes is one data point to change your point of view. Here we look at one data point at a time to plot the way forward into advertising’s future.

Miguel H Gonzalez

Written by

Shaping the white space of advertising in the digital era. Opinions are mine, all mine and mine alone.

Data Is Beautiful

In digital marketing, all it takes is one data point to change your point of view. Here we look at one data point at a time to plot the way forward into advertising’s future.

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