Third-party charts for Google Data Studio
Getting to know the powerful (but less-known) charts built by third-party developers. By Ahmed Masmoudi
A community’s contribution to any tool is a critical factor for its success.
And for BI tools, the area of contribution is represented in adding third-party connectors for data sources and visualisation components for the dashboards.
Data Studio is already covering a broad area of chart types that are sufficient for the daily use of analysts, going from the usual bar plots, pie charts, pivot tables, and the native Google Maps implementation.
Some third-party charts are also available for users, with a limited number of possibilities compared to other BI tools.
Google offers its own native charts which are available in Data Studio.
This chart type is basically for opening and closing values with total variance. It is useful for stock price evolution through time and similar use cases.
Some customers request having their indicators like sales value with some thresholds to detect their performance through those numbers directly on the charts. That is why Google included the Gauge chart to directly show the position of the company and if they are meeting their goals or not by defining specific thresholds with a color mapping according to the business requirements.
A waterfall chart shows how values add or subtract from a starting value. This kind of chart can directly show the increase or decrease in business volume for companies wanting to have a quick look at their performance on their reports. For example using waterfall charts for showing revenues can help users have a quick overview of their monthly gains and losses.
Partners contributing to the third-party charts of Google Data Studio can either be individuals or organizations. Many of those charts are just a custom adjustment of the existing ones included in the tool to meet specific preferences and needs.
The following ones are some featured charts by Google.
Supermetrics is one of the big contributors in the Google Data Studio community visualization platform with its own Gantt chart, date pickers, histograms, country and currency selectors.
The Gantt chart is a very effective tool for marketing campaigns to show where and when each campaign is taking place with measures like spends and impressions.
This chart is developed by ClickInsight using Chart.js. It is useful for measuring performance of products, organizations or campaigns using multiple features and criterias. This chart gives the ability to describe a certain product by its different metrics like price, quantity sold and revenues all in one place. Radar charts can even help in showing the correlation of the different metrics.
Created by Ralph Spandl, r42 chart library offers multiple well-constructed custom charts for Data Studio.
This chart is useful for visualizing site traffic, Google Search Console data or even to analyze log files. A well-known use case here is to visualize customer behavior for e-commerce websites.
This library also has many other charts like site tree, funnels, progress bars and ROI (Return on investment).
To discover all Third party charts: https://datastudio.google.com/visualization
Create your own visualization with Data Studio
Data Studio Community Visualizations allow you to build and use your own custom visualizations in Data Studio. Community visualizations offer:
- The capability to define which style elements your visualization requires in the Data Studio property panel.
- An event-driven model that posts data and style information to your visualization as users interact with the report.
This post is part of our Google Data Studio series in the Data School of datadice. We will be sharing the best insights that we’ve learned through years of creating data solutions.
If you want to learn more about how to use Google Data Studio and take it to the next level in combination with BigQuery, check our Udemy course here.