Third-party charts for Google Data Studio

Getting to know the powerful (but less-known) charts built by third-party developers. By Ahmed Masmoudi

datadice
datadice
May 12 · 4 min read
Photo by Jason Leung on Unsplash

A community’s contribution to any tool is a critical factor for its success.

And for BI tools, the area of contribution is represented in adding third-party connectors for data sources and visualisation components for the dashboards.

Data Studio is already covering a broad area of chart types that are sufficient for the daily use of analysts, going from the usual bar plots, pie charts, pivot tables, and the native Google Maps implementation.

Some third-party charts are also available for users, with a limited number of possibilities compared to other BI tools.

Google Visualizations

Google offers its own native charts which are available in Data Studio.

This chart type is basically for opening and closing values with total variance. It is useful for stock price evolution through time and similar use cases.

Some customers request having their indicators like sales value with some thresholds to detect their performance through those numbers directly on the charts. That is why Google included the Gauge chart to directly show the position of the company and if they are meeting their goals or not by defining specific thresholds with a color mapping according to the business requirements.

A waterfall chart shows how values add or subtract from a starting value. This kind of chart can directly show the increase or decrease in business volume for companies wanting to have a quick look at their performance on their reports. For example using waterfall charts for showing revenues can help users have a quick overview of their monthly gains and losses.

Partner Visualizations

Partners contributing to the third-party charts of Google Data Studio can either be individuals or organizations. Many of those charts are just a custom adjustment of the existing ones included in the tool to meet specific preferences and needs.

The following ones are some featured charts by Google.

Supermetrics is one of the big contributors in the Google Data Studio community visualization platform with its own Gantt chart, date pickers, histograms, country and currency selectors.

The Gantt chart is a very effective tool for marketing campaigns to show where and when each campaign is taking place with measures like spends and impressions.

This chart is developed by ClickInsight using Chart.js. It is useful for measuring performance of products, organizations or campaigns using multiple features and criterias. This chart gives the ability to describe a certain product by its different metrics like price, quantity sold and revenues all in one place. Radar charts can even help in showing the correlation of the different metrics.

Created by Ralph Spandl, r42 chart library offers multiple well-constructed custom charts for Data Studio.

This chart is useful for visualizing site traffic, Google Search Console data or even to analyze log files. A well-known use case here is to visualize customer behavior for e-commerce websites.

This library also has many other charts like site tree, funnels, progress bars and ROI (Return on investment).

To discover all Third party charts: https://datastudio.google.com/visualization

Create your own visualization with Data Studio

Data Studio Community Visualizations allow you to build and use your own custom visualizations in Data Studio. Community visualizations offer:

  • The flexibility to use any visualization library and custom JavaScript and CSS for your visualization.
  • The capability to define which style elements your visualization requires in the Data Studio property panel.
  • An event-driven model that posts data and style information to your visualization as users interact with the report.

Link: https://developers.google.com/datastudio/visualization

Further links

This post is part of our Google Data Studio series in the Data School of datadice. We will be sharing the best insights that we’ve learned through years of creating data solutions.

If you want to learn more about how to use Google Data Studio and take it to the next level in combination with BigQuery, check our Udemy course here.

Data School

Sharing knowledge about data management, visualization and BI tools

Data School

Data School is a publication from datadice, an agency of Business Intelligence specialists, based in Coburg, DE. Building modern, customized and cloud-based data warehouse solutions. https://www.datadice.io/

datadice

Written by

datadice

Agency of Business Intelligence specialists, based in Coburg, DE. Building modern, customized and cloud-based data warehouse solutions. https://www.datadice.io/

Data School

Data School is a publication from datadice, an agency of Business Intelligence specialists, based in Coburg, DE. Building modern, customized and cloud-based data warehouse solutions. https://www.datadice.io/

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store