Member-only story
6 Essential Steps to Building a Great Data Culture
So questions like “what was our revenue last year” are not being thrown around as “data requests” anymore
In my years as a Data Science consultant, I have worked with clients whose data capabilities range from one end of the spectrum to the other. During this time, I have arrived at one key observation: Companies that have succeeded in taking advantage of the big data era build and maintain a good data culture throughout the whole organization instead of just in their “data groups”.
Companies that only put money and effort into hiring good data talents but pay no attention to building a data culture in the rest of the organization usually struggle with keeping those good data talents. They eventually burn out and churn because they spend the majority of their time functioning as “data Siri”: “Hey XXX, what was our revenue last year?”, “Hey XXX, can you pull data for our past three months’ sales?”
Building a data culture in the entire organization will equip employees in operations, product, marketing, HR, and many other departments with the ability to fulfill most of the simple data queries and data visualization in a self-serve manner. In addition to making these teams much more self-sufficient and nimble, it allows Data Analysts and…
