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Combining Storytelling and Design for Unforgettable Presentations

How to craft slide decks that stand out

9 min readApr 18, 2024

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Sometimes you work on projects that you have to share with the world (or your company). These projects make an impact, and by sharing them you can get more support or show the value you bring. It can be a challenge to tell the story in a good way. In this post, you’ll get some guidelines that can help you to create beautiful slide decks. In the end, you can apply the tips to your own project.

Note: These tips are applicable to many different types of presentations. And not only to presentations, you can also use them to create a shareable document that tells the story of a project. If you create the slides in the right way, you can share them directly with other people.

The Two Main Principles of a Storytelling Slide Deck

You can find many tips regarding storytelling on the internet. Some of them are important, e.g. you shouldn’t use jargon to make it understandable for everyone, and of course you should create appealing visualizations that support the story. Such things make sense and I hope this is not a problem for most professionals.

In my career I sometimes struggled with ‘telling the story’. Multiple times during my…

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TDS Archive
TDS Archive

Published in TDS Archive

An archive of data science, data analytics, data engineering, machine learning, and artificial intelligence writing from the former Towards Data Science Medium publication.

Hennie de Harder
Hennie de Harder

Written by Hennie de Harder

📈 Data Scientist & ML Engineer 💡 Simplifying complex topics ✨ Sharing fun side projects 💻 Working at IKEA and BigData Republic 🐈 Love math, cats, & running

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