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How to Get the Most out of GrowthBook
An open source approach to streamlining A/B testing
GrowthBook is an open source tool for AB testing offering both feature flagging functionality and analysis tooling. The analysis tooling, which is the focus of this article, sits over the top of your data warehouse and interacts through SQL queries with any existing data you’re collecting on your users. This flexibility was one of the main draws of GrowthBook for us as it means that we’re able to directly analyse the impact of our experiments on our business KPIs.
Being open source you get loads of flexibility to configure GrowthBook in a way that works (or doesn’t work!) for you. In this article I’ll cover how we configured our instance of GrowthBook to form the basis of our self-serve experimentation platform at Typeform and includes my top tips for ensuring robustness, usability, and efficiency.
Data Sources
Data sources are essentially SQL views of your data warehouse that pull your experiment feature flags into GrowthBook
The most important thing to get right when setting up GrowthBook is deciding on the structure of your data sources. It’s important to note that metrics are linked to specific data sources and you can’t share those metrics between experiments defined on different…
