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How Will Data Science Accelerate the Circular Economy?

Samir Saci
TDS Archive
Published in
11 min readOct 19, 2023

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A flowchart depicting the circular journey of textile products in a fashion retail circular economy. It starts with the production process (materials like cotton, polyester, silk) shown on the left, followed by the stages of producing clothing, selling it in stores, collecting used garments, and recycling them into new products. The arrows indicate the flow from producing to selling, then collecting and recycling. The diagram emphasizes a circular system that could be supported with Data Science
(Image by Author)

A circular economy is a system where waste is minimized and resources are continuously reused or recycled.

A diagram illustrating the benefits of a circular economy with a circular flow around a central box labeled “Circular Economy Benefits.” Four arrows extend from this box to highlight the benefits: “Reduce Waste & Pollution,” “Increase Supply Resilience,” “Reduce Emissions,” and “Increase Resource Efficiency.” Icons accompany each benefit, representing waste reduction, improved resilience, and emission reductions. The overall flow shows how a circular economy minimizes waste and enhances resource
Benefits of a Circular Economy — (Image by Author)

As the current linear economic model reaches its limits, discussions of new circular business models become increasingly prominent.

What is holding us back?

These discussions mainly focus on

  • The operational and business obstacles blocking the transition
  • Alternative strategies to increase the use of recycled materials
  • Rental models to reduce the environmental footprint

As a data science manager of a retail company, how can you support this transition?

We can leverage the data generated by systems to overcome these barriers by identifying opportunities to create a sustainable circular economy with data science.

A supply chain diagram showcasing different stages in a circular economy for fashion retail. Icons represent various components of the supply chain, including a factory, transport truck, warehouse, retailer, and a data system. These elements are interconnected to illustrate how data can track and manage the flow of goods from production to sale and back into the circular system for reuse or recycling. The diagram emphasizes how data systems help optimize each stage of the circular supply chain.
Data generated by systems used to manage a supply chain network — (Image by Author)

In this article, we will assume the role of a data science manager who has been asked to support the operational transformation of a fashion retail company.

Summary
I. Transition to a Circular Economy
1. What is the environmental impact of a T-shirt?
2. Data-driven Process Design
II. Overcoming the Operational Challenges
1. The Opacity of Supply Chain Networks
2. The Low Residual Value of Used Products
III. Material Efficiency & Recycled Materials Usage
1. Raw Material Optimization with Linear Programming
2. Supply Chain Network Optimization
IV. Conclusion

Transition to a Circular Economy

The evolution from a linear model to a circular economy is an ongoing process with significant business and operational implications.

This shift is not just about waste management or recycling.

It requires a holistic change in how we design, produce, sell and use goods or services.

A diagram comparing a linear economy model to a circular economy model for a T-shirt. On the left, the linear model starts with raw materials (represented by cotton), followed by production, purchase by customers, and disposal in a trash bin, symbolizing waste. On the right, the circular economy model involves a loop where goods are made, used, and recycled, represented by arrows forming a cycle. The circular model highlights recycling as an essential step in reducing environmental impacts.
Linear vs. Circular Models — (Image by Author)

Before implementing a circular economy, the first step is to estimate the environmental impact of our current linear model.

What is the environmental impact of a T-shirt?

Let’s take the example of a T-shirt you bought in a fast-fashion store.

What is its environmental impact along its life cycle?

Life cycle assessment (LCA) is a methodology for evaluating the environmental impacts of a product or service over its entire life cycle.

A flowchart showing the environmental impacts at different stages of a product’s life cycle, including “Cultivate,” “Production,” “Transport,” and “Usage.” Each stage highlights resource consumption and emissions, such as water, energy, and CO2 emissions. The diagram visually represents the impacts of cultivation, production, transportation, and usage on the environment.
Life Cycle Assessment of Fast Fashion Garments — (Image by Author)
  • Raw materials are sourced from different suppliers that are using natural resources and energy.
  • Manufacturing sites transform these materials into finished products using natural resources while emitting pollutants and CO2
  • Finished products are delivered to stores and sold to final customers
  • Customers are using the products until disposal

How can we support for the automation of Life Cycle Assessment?

This descriptive analytics methodology can be automated using Business Intelligence solutions implemented by our analytics team.

The challenge is to collect and process transactional data

  • From different systems that may not communicate with each other
    Factory Management Systems vs. Warehouse Management Systems
  • With different formats (Unstructured vs. Structured)
    Excel Utility Usage Reports vs. WMS Transactional Database(s)
A diagram showing how a data lake is used for gathering and processing data for Life Cycle Assessment (LCA). Data from various factory systems, production management systems, and suppliers is collected, including metrics like production output, energy and water usage, and emissions. This data is processed and used for reporting via an API or Excel reports, helping assess environmental impacts.
Data sources to build your LCA — (Image by Author)

💡 Data analysts and engineers can implement pipelines using a central data warehouse to collect and process raw data to feed LCA calculations.

A table showing how raw data from different systems (ERP, WMS, TMS) is combined into a single harmonized dataset for tracking delivery orders. Each system contributes different timestamps (order creation, picking, loading, delivery), and the harmonized table consolidates this information for reporting and analysis. This visual demonstrates the mechanics of data harmonization.
Example of Data Harmonization from Several Systems — (Image by Author)

The final result can be a self-service database of harmonized tables containing transactional records covering the full cycle from raw material collection to store delivery.

💡 For more details,

Your sustainability department can then use these tables to run calculations and estimate each process's resource usage or CO2 emissions.

What can we do to reduce our environmental footprint?

Data Analytics for Solution Design

Now that you have automated the Life Cycle Assessment, your sustainability team has been able to set the baseline.

The total CO2 emissions for 2022 are 75k Tons Co2eq.

Following the United Nations Sustainable Development Goals (SDG), your company committed to a 30% reduction by 2023.

The next step is to build a roadmap to reach this target.

I have previously shared data-driven methodologies to implement decarbonization initiatives.

  • Sustainable Sourcing: select the set of suppliers that minimizes the environmental impact of your raw materials sourcing
  • Sustainable Supply Chain Optimization: design an optimal network of factories and warehouses to minimize the emissions
  • Circular Economy: create a logistic chain to collect and reuse returned items from customers to save raw materials

A circular model can reduce the highest carbon emissions as it directly impacts the product.

However, the case studies above mainly focused on generating insightful prescriptions using advanced analytics.

Now that your model told us what to do. How can you support the implementation?

Because such a transition can completely disrupt your current supply chain operations.

Logistics Team: How do we organize our truck fleet to collect returned items?

Logistics operations expect support to ensure a smooth implementation and avoid disrupting the business or impacting profitability.

The next section will show how data science can support this operational transformation.

🏫 Discover 70+ case studies using data analytics for supply chain sustainability🌳and business optimization 🏪 in this: Cheat Sheet

Overcoming the Operational Challenges

While the shift to a circular economy looks promising, it comes with various operational challenges.

The Opacity of Supply Chain Networks

This is the primary barrier to the transition towards a circular economy.

From which factory this batch of finished goods is coming from?

In traditional linear economies, the origin and journey of goods from raw materials to the final product often need to be clarified.

A supply chain diagram showing flows of goods from two factories to multiple stores through two distribution warehouses. Factory 1 and Factory 2 ship goods to Warehouse 1 and Warehouse 2. Each warehouse then distributes the goods to various stores (four stores in total). The diagram includes tracking information for an SKU, detailing the production site, batch number, production date, distribution center, and store location. The image highlights how tracing goods in a circular model.
Can you track your goods from the factories to your store? — (Image by Author)

Your company might not understand its supply chain clearly beyond their immediate suppliers and customers.

  • Can you track the production facility of any item sold in your stores?
  • Can you link a finished product leaving the factory with the batch of raw materials used to manufacture it?

A lack of transparency makes tracing products back to their source difficult.

This is creating a stumbling block in adopting circular economic practices.

A circular supply chain diagram showing the lifecycle of clothing products in a circular economy. Products are manufactured at a factory, delivered to a store, and collected after use for recycling. The diagram emphasizes the continuous cycle from production to recycling, with trucks and warehouses involved in the distribution and reverse logistics. The stages are labeled “Deliver,” “Collect,” and “Recycle,” illustrating how products are collected after use and reintroduced into the supply chain
Example of a Circular Supply Chain Network — (Image by Author)

Understanding a product's lifecycle (from raw materials to disposal) is crucial for implementing efficient recycling and reusing strategies in a circular economy.

With opacity, we cannot ensure that materials are sourced sustainably, used efficiently and recycled properly.

You might also miss opportunities to reduce waste, streamline operations and use resources more efficiently.

A performance indicator diagram for circular economy supply chains. It tracks key performance metrics across various stages: “Produce,” “Deliver,” “Collect,” and “Recycle.” Each stage has associated KPIs, such as production adherence, replenishment lead time, delivery lead time, return rate, and recovery rate. The diagram emphasizes the need for tracking both forward logistics (production to delivery) and reverse logistics (collection and recycling) to measure the efficiency of circular economy
Example of Performance Indicators of Circular Economy — (Image by Author)

An optimal circular economy would require a minimum set of performance indicators like

  • Tracking of production and transportation KPIs with
    Production Adherence (%), Replenishment Lead Time (Days)
  • Measuring the performance of reverse logistics with
    Logistic Costs (Euros/piece), Ratio of Returned Items (%) and Collection Lead Time (Days)
  • Identifying potential improvements for the recycling process with Recovery Rate (%), Contamination Stream (%) and Processing Lead Time (Days)

How can we monitor these KPIs using analytics solutions?

These logistics and manufacturing KPIs require data from multiple systems with different data formats and database structures.

A diagram showing how a central data warehouse collects raw data from multiple systems, processes it into a harmonized dataset, and outputs it for business intelligence reporting. The systems include ERP, Warehouse Management, and Transportation Management, represented by icons. The visual emphasizes the central role of data warehousing in business analytics.
(Image by Author)

💡 Your team can play a crucial role in addressing these issues by

  • Connecting to systems that track your products along the value chain and gathering data with timestamps
  • Store and process this data to create a central source of information that can be used to create reports, dashboards and optimization models
  • Implement automated reporting tools with KPIs designed by Supply Chain and Sustainability teams

This comprehensive view identifies inefficiencies, provides traceability to customers and facilitates the transition.

For more analytics solutions for supply chain traceability,

Can we ensure the economical viability to this model using data?

The Low Residual Value of Used Products

In our existing linear economy, products are designed for consumption and disposal but not for reuse or recycling.

Product residual value refers to the remaining worth of a product after it has been used and completed its initial lifecycle.

Once used, these products often have little residual value.

How can we design a profitable circular model?

Therefore, the costs associated with collecting used products for recycling often outweigh the value of the materials recovered.

This endangers the economic viability of circular business models and discourages businesses from transitioning.

A circular supply chain diagram illustrating the process of forward logistics and reverse logistics for a clothing retailer. The “Deliver” process represents forward logistics, where clothing is shipped from a warehouse to multiple stores. “Collect” shows reverse logistics, where used clothing is collected from stores and returned for recycling. The diagram emphasizes the continuous cycle of product delivery, collection, and recycling in a circular economy.
Forward vs. Reverse Logistics — (Image by Author)

For instance, if we take the example of our T-shirt

  • Forward Logistics is cost-efficient as we are delivering t-shirts by full containers with large trucks using optimized routing
  • Reverse Logistics, in comparison, is extremely expensive as we collect used garments by piece with complex sorting and recycling flows that require customized processes

As reverse logistics operations can become highly complex, it’s easy to face the situation that recycling becomes more expensive than disposal.

Data analytics can play a crucial role in addressing these issues.

We can simulate these circular models to find the optimal setup to bring efficiency and cost-effectiveness.

  • Streamline reverse logistics operations using optimization models to minimize the cost of collection and sorting of used items
  • Designing alternative business models like subscription models for which items are rented instead of sold

With these additional simulation models, you can support the implementation of a profitable reverse flow to recycle (or reuse) your products.

🏫 Discover 70+ case studies using data analytics for supply chain sustainability🌳and business optimization 🏪 in this: Cheat Sheet

Material Efficiency & Recycled Materials Usage

Material efficiency becomes a predominant concern as we move towards a circular model.

Making products with fewer materials and minimizing waste in production processes can bring substantial economic and environmental benefits.

How to produce to ensure ensure the longevity and reusability of finished goods?

Raw Material Optimization with Linear Programming

Efficient use of materials can drastically reduce waste and support sustainable use of resources.

Different types of fabrics are at our disposal, including cotton, polyester, linen and silk.

A flowchart depicting the production process for clothing, starting with raw materials like cotton and polyester. The raw materials are processed and converted into fabric, which is then used to manufacture clothing. The diagram also shows recycling as part of the lifecycle, with clothing returned to the production process. The flow emphasizes the journey from raw materials to final products, as well as the role of recycling in the circular economy.
Material Mix & Final Product Properties — (Image by Author)

Each type of fabric has different costs and attributes, such as durability, comfort and environmental impact.

The manufacturer's goal is to minimize the overall cost of production while meeting the necessary quality and sustainability standards.

A comparison diagram illustrating two different production processes for clothing. On the left, traditional raw materials such as cotton and polyester are used in a linear process. On the right, recycled materials are introduced in a circular process. Both paths lead to the production of clothing, but the circular process includes recycling and reusing materials, reducing environmental impact. The diagram highlights the benefits of a circular model, including improved sustainability.
Raw Material Optimization Problem — (Image by Author)

What is the best mix to meet our profitability and sustainability goals?

This is a multi-dimensional optimization problem where we are trying to optimize for cost and sustainability under certain constraints.

Example of T-shirt manufacturing
Let us imagine a scenario in which the T-shirt must contain

  1. At least 40% cotton for comfort
  2. Not more than 30% polyester due to sustainability guidelines
  3. Silk must not exceed 10% of the total material

This problem can be modelled and solved using linear (or non-linear) optimization with Python.

A decision-making diagram showing the process of determining the final material composition of a product with the goal of minimizing environmental impact. The flow includes constraints (such as material composition and environmental factors), which are balanced against the objective of minimizing the product’s ecological footprint. The diagram emphasizes the need for strategic decisions in material selection to achieve a sustainable, circular economy.
Linear/Non-Linear Programming Problem Formulation — (Image by Author)
  • Parameters: The quantity of each raw material used to produce a T-shirt
  • Constraints: the one listed above
  • Objective function: minimize environmental footprint, minimize the cost or a mix of both

Your team can use libraries like PuLP or SciPy to create an optimization model for testing several objective functions and eventually find the perfect mix of materials.

Have a look at this example for more details,

Where do we need to produce to deliver our markets most sustainably?

Supply Chain Network Optimization

To introduce reverse flow processes for recycling, we have to redefine our supply chain network completely.

Supply chain optimization can help us to make the best use of data analytics to find the optimal combination of factories, distribution and recycling centres that minimize cost impacts.

Two world maps. The first map shows sales volumes per market, highlighting five regions (USA, Germany, Japan, India, Brazil) and their demand levels. The second map displays supplier locations in five countries with icons for factory capacity, fixed costs, and variable costs, helping visualize the global supply chain network.
Supply Chain Network Design Problem — (Image by Author)

A linear programming model with Python can help us by

  • Selecting the right locations for our recycling centres
  • Optimizing the flows of used items collection
  • Sizing the capacity of sorting and recycling centres

The objective is to minimize the cost of collecting, sorting and recycling used items for a profitable and sustainable circular model.

For more details on how to create a network optimization model,

I hope these examples gave you enough inspiration to support your sustainability department in its efforts to transition to a more viable economic model.

Conclusion

Data science can be a powerful enabler in transitioning towards a profitable circular economy by overcoming complex barriers and optimising resources.

In the future, analytics teams will likely play a key role in helping companies transition to circular models.

How can you share these insights to operational teams?

Deploy your tools on web applications.

Providing easy access to everyone in the organization is a great way to support the implementation of a data-driven prescriptive model.

You can productize this solution by deploying it on a web application that operational and business people can use.

I have deployed three models, which I have presented in my articles, using the VIKTOR platform.

Sustainable Supply Chain Optimization Web App

A screenshot of the “Sustainable Supply Chain Optimization” web app deployed on the VIKTOR platform. The interface includes a dashboard with tabs for data visualization and parameters. A chart shows production costs across different countries, using both pie and bar charts to visualize cost distribution. The app provides options to minimize costs, energy use, water usage, and CO2 emissions in a supply chain. A button “Open App” encourages users to try the tool for supply chain optimization.
Access the Application to try it! — [App]

ABC Analysis and Pareto Chart Application

A screenshot of the “ABC Analysis & Pareto Chart” web app deployed on the VIKTOR platform. The interface shows an automated ABC classification based on supply chain transactions. A Pareto chart visualizes the distribution of turnover across different product categories, helping users classify items based on their contribution to total revenue. The app allows users to automate their ABC analysis by uploading transactional data. A button labeled “Open App” invites users to try the application.
Access the Application to try it! — [App]

Production Planning

A screenshot of the “Production Planning” web app deployed on the VIKTOR platform. The interface explains the problem of production planning, balancing customer orders, inventory holding costs, and production setup costs. The app provides a visual representation of a production planning problem with customer orders and cost trends. Users can input their transactional data for analysis and optimization. A button “Open App” invites users to explore the tool for production planning optimization.
Access the Application to try it! — [App]

For more details on how I did, check this article

About Me

Let’s connect on Linkedin and Twitter. I am a Supply Chain Engineer who uses data analytics to improve logistics operations and reduce costs.

For consulting or advice on analytics and sustainable supply chain transformation, feel free to contact me via Logigreen Consulting.

If you are interested in Data Analytics and Supply Chain, look at my website.

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Published in TDS Archive

An archive of data science, data analytics, data engineering, machine learning, and artificial intelligence writing from the former Towards Data Science Medium publication.

Written by Samir Saci

Top Supply Chain Analytics Writer — Case studies using Data Science for Supply Chain Sustainability 🌳 and Productivity: https://bit.ly/supply-chain-cheat