TDS Archive

An archive of data science, data analytics, data engineering, machine learning, and artificial intelligence writing from the former Towards Data Science Medium publication.

Member-only story

Automated Content Creation and A/B testing with Reinforcement Learning

10 min readNov 15, 2021

--

Pixabay License: Free for commercial use
No attribution required

Accompanying Video: https://youtu.be/dmxrN7uUUhs

This article introduces the burgeoning field of automated content creation with a player generated reinforcement learning signal. In the Unreal Engine example presented, a user demonstrates their preferences concerning the components of a game while interacting with it, and the software in turn automatically adjusts or creates components based on those revealed preferences. At its extreme, this technique could be used to completely re-pattern the script or goals of a piece of software based upon subconscious user feedback.

While not possessing a crystal ball, it seems likely that such methods represent the next frontier in game development and perhaps art, entertainment and user interfaces more generally. In such a scenario, none of the content is fixed but rather continually adjusts to the user as they interact with it. While this may sound like science fiction, we are already familiar with the concept of this through things like Netflix and Pandora recommender algorithms. The tools and methods presented here simply extend this, allowing an AI to continuously…

--

--

TDS Archive
TDS Archive

Published in TDS Archive

An archive of data science, data analytics, data engineering, machine learning, and artificial intelligence writing from the former Towards Data Science Medium publication.

Aaron Krumins
Aaron Krumins

Written by Aaron Krumins

Aaron Krumins is the author of “Outsmarted — The Promise and Peril of Reinforcement Learning” and currently works as a freelance machine learning consultant

No responses yet